E-mail marketing community mourns the loss of a marketing pro dedicated to helping his peers and clients and working to improve an industry. Read More...
View articleWho would have thought that e-mail subject lines can still have a material impact from a branding perspective? Well they do, and here are five myths t...
View articleReplacing the e-mail sign-up form on your home page with links for Facebook and Twitter may please the internal team charged with creating a social pr...
View articleWin back your inactive subscribers by figuring out what went wrong and trying a reactivation program. Read More...
View articleMore than 1 billion consumers are expected to access their e-mail on mobile phones by 2013, up from 200 million last year. Here's how e-mail marketers...
View articleIf everything in marketing sounds like a good idea, how can you resist the urge to try it all? Consider these approaches to "resist" opportunities. Re...
View articleIs the iPad a game changer in identifying the responsiveness of your e-mail list? Read More...
View articleIs there enough crossover among your market niches to justify cross-brand promotions? Consider these best practices. Read More...
View articleCross-channel coordination enables a greater connection with your customers. Look to the future for technology to make this easier. Read More...
View articleTo stay at the center of the digital experience, e-mail marketers must create amazing consumer experiences. Here is a six-point checklist to audit you...
View articleInstead of looking for fast and large list growth or costly re-engagement strategies, consider this approach to building your e-mail subscriber list. ...
View articleThe e-mail community needs to demonstrate its leadership in the outside digital community and change the "cheap and easy" notion of e-mail. Read More...
View articleAdding short-term events and creating short-term newsletters can deliver long-term benefits when done correctly. Read More...
View articleSee how one company tries to grow its list using an e-mail change-of-address and append service and negative option-opt-out, but fails at connecting w...
View articleEvaluating social networking tools and techniques reveals significant risks for the unwary but valuable opportunities for those who are careful and ha...
View articleTake a look at these five categories of e-mail marketers and see if you recognize any of them. Read More...
View articleSome insight from Ben Isaacson, privacy and compliance leader at Experian, about the underbelly of professional spamming. Read More...
View articleStep into the world of a great e-mail marketer and what it takes to become one. Read More...
View articleHere are two tactics that can help you collect data at different points in the customer relationship. Read More...
View articleTesting may seem pointless at times. But it's a long-term investment in your e-mail marketing program. Read More...
View articleThree primary ways that e-mail can extend your search relationship. Read More...
View articleToday's spammers are preparing for the next evolution in e-mail marketing. Are you? Read More...
View articleAn online florist sends out an e-mail marketing message to subscribers of a sister company's list. That's a thorny practice. Read More...
View articleEnd the guessing game between subscribers and senders and make your e-mail program more relevant by improving your acquisition process. Read More...
View articleA second look at Essential Apparel's offline-online sign-up process and what else is still missing. Read More...
View articleAnalyze this: One model allocates e-mail exactly 0.0 percent of attribution for large advertisers. That's hard to believe. Read More...
View articleIs it worth risking overall inbox deliverability for some data of dubious value and unknown origin? Read More...
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