How to stay lean, mean and fit for purpose with minimum viable product (MVP) and working backwards. Read More...
View articleI came to London for Shift, flying with Norwegian Airlines for the first time. It was also my best flight, from a digital user experience standpoint. ...
View articleGoogle has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...
View articleWireframes and flow diagrams help everyone, including stakeholders and project teams, visualize what the website (or app) will look and feel like on a...
View articleAs more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world. Read More...
View articleMicrosoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have ...
View articleMondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test...
View articleWhen it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have. Read More...
View articleMedia websites are in crisis. A rash of stories over the last few months covering budget cuts and layoffs across some of today’s largest outlets...
View articleThis is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile c...
View articleJess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occas...
View articleFraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips. Re...
View articleEmpathy maps help project teams get into the head… or shoes of their target customer to understand how they are feeling about matters crucial to your ...
View articleMobile adaptive sites and mobile responsive sites are the same, and both are synonyms for mobile friendly... right? Not quite. Here's a breakdown of t...
View articleLead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is the key mobile channel for...
View articleMobile projects can live or die on design. This column looks at the importance of design methodology, with a blow-by-blow account of the digital desig...
View articleIn four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the...
View articleDespite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to i...
View articleDespite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce? R...
View articleMarketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...
View articleThis article explains the why, when, what, how, where, and who of user testing for mobile friendly websites or apps. The sooner you find out your what...
View articleAnalysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business...
View article“My job is pretty simple: I have to make sure that if consumers have a mobile phone in one hand, then I need to put a coke in the other.” Tom Daly is ...
View articleVR and mobile payments have the potential to completely alter the way we watch videos and make purchases. MasterCard plans to disrupt both disruptors,...
View articleThe infotainment systems in modern vehicles not only sync with the driver’s smartphone for hands-free calls, but also allow use of apps installed on t...
View articleGet in a modern car, perform a voice search on the car’s infotainment system or via a synced smartphone app, does your brand come up in the search res...
View articleLow mobile conversion rates have discouraged many a marketer, but new research suggests a better way to connect with smartphone users. Read More...
View article