Qualcomm imagines a world without mobile technology
Disruptive MarTech

Qualcomm imagines a world without mobile technology

13y Lucy Smeddle

Qualcomm imagines a world without mobile technolog...

Take a look at this great video created by mobile experts Qualcomm, who imagine what a 'World Without Mobile' would look like. Read More...

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Every Brand Needs an S.O.B.
Media

Every Brand Needs an S.O.B.

13y Marc Connor

Every Brand Needs an S.O.B.

Don't leave your brand's relevancy up to chance; make sure you have a social opportunity budget. Read More...

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Ad Revenue Slides as Yahoo Pins Future on Mobile
Media

Ad Revenue Slides as Yahoo Pins Future on Mobile

13y Matt Kapko

Ad Revenue Slides as Yahoo Pins Future on Mobile

Yahoo cleared $331 million in net income on $1.07 billion in revenue, a 46 percent increase and 1 percent decline respectively from the year-ago perio...

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European Commission demands greater cyber security to restore trust in digital
Disruptive MarTech

European Commission demands greater cyber security to restore trust in digi...

13y Lucy Smeddle

European Commission demands greater cyber security...

Bosses from the European Commission are calling for increased improvements in cyber security, lest the EU fall behind others in the technology drive, ...

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iOS 7 Implications for Marketers
Media

iOS 7 Implications for Marketers

13y Cezary Pietrzak

iOS 7 Implications for Marketers

These four themes will help marketers move beyond a laundry list of tasks for their next app update and toward a holistic way of thinking about the mo...

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Kickbit Rewards Engaged Cellphone Users With Mobile Data
Media

Kickbit Rewards Engaged Cellphone Users With Mobile Data

13y Mary Lisbeth D'Amico

Kickbit Rewards Engaged Cellphone Users With Mobil...

Boston-based startup Aquto has unveiled Kickbit, an app that enables mobile users who watch ads, take surveys, purchase items or download and try out ...

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BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers
Media

BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

13y Jessica Lee

BloomReach Helps Retailers Deliver Personalized Co...

Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users th...

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IAB, MMA, and MRC Set New Standard for Quality Ad Metrics With Revised Mobile Guidelines
Media

IAB, MMA, and MRC Set New Standard for Quality Ad Metrics With Revised Mobi...

13y Caitlin Rossman

IAB, MMA, and MRC Set New Standard for Quality Ad ...

Last week the IAB, MMA, and MRC finalized their measurement guidelines for Mobile Application and Mobile Web advertising. Read More...

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Mobile accounting for almost a quarter of traffic for affiliate marketing campaigns
Disruptive MarTech

Mobile accounting for almost a quarter of traffic for affiliate marketing c...

13y Rebecca Horsley

Mobile accounting for almost a quarter of traffic ...

A new whitepaper released by Affiliate Window has revealed that 22% of traffic and 18% of all sales are received via tablet and mobile devices, a huge...

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Google Overhauls Android Maps App
Media

Google Overhauls Android Maps App

13y Lee Bell

Google Overhauls Android Maps App

Google has given its Android Maps application a makeover. The update includes an overhauled interface with new discovery features that allow users to ...

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Amscreen launches new face detection technology to revolutionise advertising
Disruptive MarTech

Amscreen launches new face detection technology to revolutionise advertisin...

13y Rebecca Horsley

Amscreen launches new face detection technology to...

European-based advertising network Amscreen has announced it is aiming to revolutionise the advertising industry with new face detection technology, c...

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Search Ads Account for 52.8% of World's Mobile Ad Revenue in 2012
Media

Search Ads Account for 52.8% of World's Mobile Ad Revenue in 2012

13y Jessica Lee

Search Ads Account for 52.8% of World's Mobile Ad ...

Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ...

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Digital Message Strategy
Media

Digital Message Strategy

13y Melinda Krueger

Digital Message Strategy

Remember: your mobile messaging strategy must start and end with the customer. Read More...

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New report reveals marketers struggling to keep up with technology
Disruptive MarTech

New report reveals marketers struggling to keep up with technology

13y Rebecca Horsley

New report reveals marketers struggling to keep up...

New research conducted by Forrester and the Business Marketing Association (BMA) has revealed that the majority of marketers are finding it hard to ke...

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The Revolution Will Be Tablet-ized
Media

The Revolution Will Be Tablet-ized

13y Joe Laszlo

The Revolution Will Be Tablet-ized

Perhaps the ultimate chameleon device, tablets combine the most attractive elements of TVs, PCs, smartphones, and even print publications. Read More...

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Cannes 2013 Video: IAB - Mobile Isn't a Screen, It's a Behavior
Media

Cannes 2013 Video: IAB - Mobile Isn't a Screen, It's a Behavior

13y Melanie White

Cannes 2013 Video: IAB - Mobile Isn't a Screen, It...

ClickZ spoke with Anna Bager, VP and general manager, Mobile Marketing Center of Excellence, Interactive Advertising Bureau, during Cannes Lions about...

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Cannes 2013 Video: Microsoft - Reaching Consumers in a Fragmented World
Media

Cannes 2013 Video: Microsoft - Reaching Consumers in a Fragmented World

13y Melanie White

Cannes 2013 Video: Microsoft - Reaching Consumers ...

ClickZ speaks with Jennifer Creegan, general manager, display advertising at Microsoft about Windows 8, the new Ad Pano format, and how to reach consu...

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Solve Media Lifts Brand Awareness for Unilever
Media

Solve Media Lifts Brand Awareness for Unilever

13y Susan Kuchinskas

Solve Media Lifts Brand Awareness for Unilever

Solve Media launched Mobile TYPE-IN to deliver ads via the mobile web and mobile apps. Read More...

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Better Mobile Insights: Transcending Demographics and Raising the Standard of Audience Targeting
Media

Better Mobile Insights: Transcending Demographics and Raising the Standard ...

13y Shannon E. Denison

Better Mobile Insights: Transcending Demographics ...

The mobile channel affords us the ability to learn what resonates with consumers, allowing us to immediately convert these insights into dynamically m...

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The Ultimate Trojan Horse: Game Boxes Take Entertainment's Center Stage
Media

The Ultimate Trojan Horse: Game Boxes Take Entertainment's Center Stage

13y Andrew Solmssen

The Ultimate Trojan Horse: Game Boxes Take Enterta...

Will we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment? Read...

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Nielsen: Second-Screens Are Changing Consumers' TV Habits
Audience

Nielsen: Second-Screens Are Changing Consumers' TV Habits

13y Caitlin Rossman

Nielsen: Second-Screens Are Changing Consumers' TV...

Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new surve...

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StartMeApp and Opera Launch in Singapore; Vserv.mobi Expands in Malaysia and Vietnam
Asia

StartMeApp and Opera Launch in Singapore; Vserv.mobi Expands in Malaysia an...

13y Adaline Lau

StartMeApp and Opera Launch in Singapore; Vserv.mo...

Mobile advertising updates in Asia Pacific. Read More...

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Standard Chartered Breeze Sets World Record on Everest; Over 20 Million Impressions on Social Media
Asia

Standard Chartered Breeze Sets World Record on Everest; Over 20 Million Imp...

13y Adaline Lau

Standard Chartered Breeze Sets World Record on Eve...

The bank's chief information officer shares his perspective on using social media for the feat. Read More...

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Driving Mobile Advertising for Automotive Brands
Asia

Driving Mobile Advertising for Automotive Brands

13y Guest

Driving Mobile Advertising for Automotive Brands

Question for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to yo...

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Google+ Dashboard launched to help companies better connect with customers
Disruptive MarTech

Google+ Dashboard launched to help companies better connect with customers

13y Lucy Smeddle

Google+ Dashboard launched to help companies bette...

Google has announced that it will be introducing a Dashboard to its Google+ page, brought in to help consumers easily connect with their customers at ...

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Google Buys Navigation App Waze for $1 Billion
Media

Google Buys Navigation App Waze for $1 Billion

13y Gareth Morgan

Google Buys Navigation App Waze for $1 Billion

Google has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out rivals Faceboo...

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2 Must-Win Battles for CMOs
Media

2 Must-Win Battles for CMOs

13y Melinda Krueger

2 Must-Win Battles for CMOs

The big winners in mobile will be those who are skilled at creating a great user experience, leveraging the mountains of data that supports and direct...

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