Organizations must avoid adopting a one-tool-fits-all approach to understanding and measuring the online customer experience. Here are some tools that...
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View articleDefining what's involved in digital analytics could mean the difference between collecting lots of data and getting actionable insights. Read More...
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View articleMaturity models help organizations identify where they are and where they're going. Some feedback on one designed for digital marketers. Read More...
View articleOnline marketing success isn't about hitting the most home runs. It's about the ability to keep moving to the next base. Read More...
View articleOnline marketing analytics experts offer up their definitions. What's yours? First of two parts. Read More...
View articleMarketing considerations and how to measure the impact of using Twitter. Read More...
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View articleAnalytics and development are the peanut butter and jelly of an agency -- the two ingredients that go together to make a scrumptious digital sandwich....
View articleWhen an e-commerce company responds to a customer complaint, how far should it go to appease the customer? A first-person case study. Read More...
View articleCustomer reviews are a classic form of social media. And they can help you in more ways than you think. Read More...
View articleFive steps to make your online video more effective. Read More...
View articleWhy spending downtime innovating and testing can mean increased revenue and future growth. Read More...
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