Ever heard of the subscription economy? Apart from being a company that provides subscription billing to its clients, this topic is high on my agenda ...
View articleNielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K. Read More...
View articleThere is an unsatiated need to make data easy to use, easy to understand, and simply fun to interact with. Read More...
View articleHow we can measure physical interaction to better understand customer attention. Read More...
View articleIt's no longer a concept or technology that is only for those with deep pockets. Consider this approach. Read More...
View articleRegardless of what you decide to do, in the future of the expanded global Internet, owning a properly registered trademark will become critical to pro...
View articleReboot your marketing plan by learning how to apply these three steps. Read More...
View articleClose to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new surve...
View articleThe first phase of its analytics hub is scheduled to complete by July. Read More...
View articleIt's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world sett...
View articleOver 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Read More...
View articleThe information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having thi...
View articleTake a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Read More...
View articleThe days of the people meter are over; to truly see success in a continually fragmenting TV marketplace, you've got to boost your social IQ. Read More...
View articleThe same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows develop...
View articleA new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads....
View articleWhen it comes to "big data," there is one question that content marketers want the answer to: can big data help us make The Next Big Hit? Read More...
View articleHavas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengt...
View articleWith m-commence, social media, personalization, web-based technologies, and online retailing strategies continuing to shape the new retail economy, th...
View articleIf your company is new to testing, you will need to be the testing champion within your organization. Here's how. Read More...
View articleConsider these five steps to help you start testing. Read More
View articleMcKinsey China forecasts that e-tailing could reach $650 billion by 2020. Read More...
View articleFirm gives a rare glimpse into data centre selection processes Read More...
View articleA startup called Swipely is offering merchants so-called Google-style analytics to help them get more out of storefront sales—all with the swipe of a ...
View articleConsider this approach to tie your digital data to sales. Read More...
View articleThe expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub ...
View articleConsumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Read More...
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