An infiltration of dollars into the Internet has hurt the targeting cause. Read More...
View articleRankings of the top 50 Internet advertisers by media value in December 2007. Read More...
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View articleBarack Obama's campaign placed more than 70 million display ads online in January, the majority of which drove supporters to help elect the candidate....
View articleMore targeting is better than less. Here's why. Read More...
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View articleWhile online marketers can benefit from non-digital observations and action tracking, the reverse holds true for marketing that lies outside the Inter...
View articleHow an ROI guarantee benefits both sides of the agency/client relationship. Read More...
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View articleWhen the pressure's on, behavioral targeting can ensure no marketing dollar is wasted. Read More...
View articleGoogle's analytics evangelist Avinash Kaushik explains why Web analytics professionals can no longer be one-trick ponies. Last in a series. Read More...
View articleSearch and creative departments will hop on the bandwagon this year. They just won't call it behavioral targeting. Read More...
View articleManagement consultancy Accenture acquires an optimization testing company, underlining increased interest in improving site performance. Despite the t...
View articleRankings of the top 50 Internet advertisers by media value in November 2007. Read More...
View articleTop U.S. Parent Companies and Stickiest Brands on the Web, December 2007 Read More...
View articleDespite a downturn in the housing market, real estate sites continue to attract more traffic. Read More...
View articleRankings of the top 50 Internet advertisers by media value in October 2007. Read More...
View articleWhy common definitions, time, and testing will overcome obstacles to effective behavioral marketing. Read More...
View articleAds run in December showed a greater willingness to experiment with innovative ad creative and messaging. Read More...
View articleGoogle's analytics evangelist Avinash Kaushik explains why 2007 was a turning point for Web analytics. Read More...
View articleClose to one in four Americans head to the Internet regularly for presidential campaign news. Read More...
View articleSuccessful media planners must understand the rational and emotional nature of communication to harness Web 2.0's power. Read More...
View articleThe industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links. Read More...
View articleA movie about murders triggered by Web site visits is far-fetched. Acting in real time based on visitors' behaviors on your site isn't. Read More...
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