Shereen O'Brien, the Creative Strategy Director at Imagination in Hong Kong, reflects on the art of storytelling in three ads from Europe and Asia. Re...
View articleEstablished retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...
View articleAsk a marketer what makes a great digital experience, and odds are good that interactivity will top their list. A digital ad that’s interactive ...
View articleStart-up ventures embrace uncertainty and put the customer first – two skills that digital marketers would do well to mirror. Digital marketing teams ...
View articleEncouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audi...
View articleAll the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift, a new two-day event taking place at 155 Br...
View articleRetailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part. Read More...
View articleWhile CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it c...
View articleThe past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google. Read More...
View articleOnline to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other. Read More...
View articleUnderstanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...
View articleGeo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...
View articleMarketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...
View articleBy successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient...
View articleAnalyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...
View articleHow can using a "fast start" model refine the execution of your marketing strategy? Read More...
View articleThis week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...
View articleHow does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its...
View articleIn our inaugural edition of this new Throwback Thursday column, the president and CEO of DDB New York takes a trip down memory lane to share his most ...
View articleWhat factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...
View articleMarketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilem...
View articleUsing social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize you...
View articleWill programmatic ads be the real champion of the upcoming Super Bowl? Read More...
View articleChina's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand. Read More...
View articleBy using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...
View articleHow can marketers use the concept of the future self to create and launch a successful digital campaign? Read More...
View articleAre you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons. Read More...
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