Embracing the Local Movement
Data insights

Embracing the Local Movement

15y Andrea Fishman

Embracing the Local Movement

Three easy steps to localize your user experience. Read More

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Facebook Cracks ComScore's Top 10 For 'AdFocus'
Data insights

Facebook Cracks ComScore's Top 10 For 'AdFocus'

15y Christopher Heine

Facebook Cracks ComScore's Top 10 For 'AdFocus'

Only eight months ago, it was ranked 32nd. Read More...

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Rahm's Digital Ad Team, Led by Former Obama Staff, Stresses Integration
Marketing

Rahm's Digital Ad Team, Led by Former Obama Staff, Stresses Integration

15y Kate Kaye

Rahm's Digital Ad Team, Led by Former Obama Staff,...

On election day in Chicago, agency led by Obama '08 digital ad staff is behind get-out-the-vote web ads for Rahm Emanuel. Read More...

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Time Inc. Digital Chief Rothenberg Boomerangs to IAB
Marketing

Time Inc. Digital Chief Rothenberg Boomerangs to IAB

15y Zachary Rodgers

Time Inc. Digital Chief Rothenberg Boomerangs to I...

An amicable break-up, as publisher "hoped he would stay." Read More...

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What Does Fox News Want From Latinos?
Marketing

What Does Fox News Want From Latinos?

15y Giovanni Rodriguez

What Does Fox News Want From Latinos?

Same thing that every mainstream media company wants. But what special challenges do they all face? Read More...

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Geomentum Refines Focus Under Sean Finnegan
Marketing

Geomentum Refines Focus Under Sean Finnegan

15y Douglas Quenqua

Geomentum Refines Focus Under Sean Finnegan

Finnegan is making this "unit" of Mediabrands act more like a full-service agency. Read More...

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'Do-Not-Track' Dissected: ClickZ Sends Feedback to FTC
Data insights

'Do-Not-Track' Dissected: ClickZ Sends Feedback to FTC

15y ClickZ News Staff

'Do-Not-Track' Dissected: ClickZ Sends Feedback to...

This morning, ClickZ submitted our readers' comments on the agency's do-not-track proposal for online ads. Read More...

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Republican Group's New Media Director Stresses Digital Content
Marketing

Republican Group's New Media Director Stresses Digital Content

15y Kate Kaye

Republican Group's New Media Director Stresses Dig...

Alex Skatell hails from the Republican Governors Association. He replaces an exec who just moved to Facebook. Read More...

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Do-Not-Track Deserves to Be Derailed
Marketing

Do-Not-Track Deserves to Be Derailed

15y Anna Maria Virzi

Do-Not-Track Deserves to Be Derailed

Lawmakers should not overlook a greater peril to online consumers: cyber crime. Read More...

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The New, New Agency Model
Marketing

The New, New Agency Model

15y Chris O'Hara

The New, New Agency Model

Is your digital agency configured for success? Or are you better prepared to work at a car wash? Read More...

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2011: The Year CEOs (and Presidents) Need to Take a Social Media Crisis Seriously
Asia

2011: The Year CEOs (and Presidents) Need to Take a Social Media Crisis Ser...

15y Michael Zung

2011: The Year CEOs (and Presidents) Need to Take ...

Dangdang and NetGear CEOs made headlines that went viral in cyberspace recently. Consider these guidelines before a social media crisis erupts. Read M...

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Facebook Hires Republican Party Insider
Marketing

Facebook Hires Republican Party Insider

15y Kate Kaye

Facebook Hires Republican Party Insider

Katie Harbath has been hired to beef up Facebook's Washington, D.C.-based political outreach team. Read More...

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What's the Big Deal About Agile?
Marketing

What's the Big Deal About Agile?

15y Ghennipher Weeks

What's the Big Deal About Agile?

A movement, which sprang from software development practices, has found a foothold in digital marketing. First in a three-part series. Read More...

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Rahm Emanuel Twitter Spoof Raises Verified Account Concerns
Marketing

Rahm Emanuel Twitter Spoof Raises Verified Account Concerns

15y Kate Kaye

Rahm Emanuel Twitter Spoof Raises Verified Account...

An account poking fun at the Chicago Mayoral hopeful raises questions about the impact of fake accounts on political candidates. Read More...

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Five Inconvenient Truths of 'Viral Video'
Asia

Five Inconvenient Truths of 'Viral Video'

15y Rudi Leung

Five Inconvenient Truths of 'Viral Video'

Before you start producing a viral video, here are five points to consider. Read More...

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Getting a Job at AKQA [Video]
Marketing

Getting a Job at AKQA [Video]

15y Anna Maria Virzi

Getting a Job at AKQA [Video]

AKQA CEO Tom Bedecarré discusses what the digital shop seeks when recruiting talent. Read More...

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WPP Launches First All-Digital Network, Possible Worldwide
Marketing

WPP Launches First All-Digital Network, Possible Worldwide

15y Douglas Quenqua

WPP Launches First All-Digital Network, Possible W...

Trevor Kauffman to lead interactive group consisting of Schematic, Bridge Worldwide, BLUE, and Quasar. Read More...

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The Geology of a Content Marketing Strategy
Marketing

The Geology of a Content Marketing Strategy

15y Brian Massey

The Geology of a Content Marketing Strategy

What do blogs and volcanoes have in common? More than you might expect. Read More...

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Finding the Key to the Customer
Data insights

Finding the Key to the Customer

15y Amy Manus

Finding the Key to the Customer

All the recent acquisitions are proving that the ability to gauge insights about target audiences is in demand. Read More...

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Digital Marketing Trends: What's Hype? What's Reality?
Asia

Digital Marketing Trends: What's Hype? What's Reality?

15y Patrick Tam

Digital Marketing Trends: What's Hype? What's Real...

The ability to spot and discern trends that are hype will ensure your marketing campaigns achieve practical outcomes. Read More...

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Discovery Corrals 25M on Facebook Without 'Like-Gating'
Marketing

Discovery Corrals 25M on Facebook Without 'Like-Gating'

15y Christopher Heine

Discovery Corrals 25M on Facebook Without 'Like-Ga...

Cable giant has increased Facebook audience by 500 percent while focusing on content and engagement. Read More...

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The Blurring Borders of Latinos and Sports
Marketing

The Blurring Borders of Latinos and Sports

15y Gustavo Razzetti

The Blurring Borders of Latinos and Sports

Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Read More...

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New Senate Privacy Group to Focus on Behavioral Ads, Facebook
Data insights

New Senate Privacy Group to Focus on Behavioral Ads, Facebook

15y Kate Kaye

New Senate Privacy Group to Focus on Behavioral Ad...

Senator Al Franken, a Democrat from Minnesota, has been chosen to head up a new Senate privacy subcommittee. Read More...

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Learned Helplessness in Marketing
Marketing

Learned Helplessness in Marketing

15y Sean Carton

Learned Helplessness in Marketing

You must truly understand the characteristics of the media you're using to communicate with consumers. Read More...

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China: Digital Marketing Trends for 2011
Asia

China: Digital Marketing Trends for 2011

15y James Wu

China: Digital Marketing Trends for 2011

Microblogging, product placement, and location-based services are going to be some of the big trends for this year. Read More...

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New Bill Fuels Do-Not-Track Fire
Data insights

New Bill Fuels Do-Not-Track Fire

15y Kate Kaye

New Bill Fuels Do-Not-Track Fire

Along with Jackie Speier's "Do Not Track Me Online Act of 2011," fellow Democrat Bobby Rush has re-introduced his own online privacy bill. Read More...

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Likeable Versus Memorable?
Marketing

Likeable Versus Memorable?

15y Gary Stein

Likeable Versus Memorable?

Consider one Super Bowl superstar TV advertiser who squandered an online opportunity. Read More...

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