What's the point in having an entire site if you plunk everything on the home page? Why do dynamic brands feature stubbornly static home pages? It's t...
View articleClickZ's cofounder and erstwhile publisher looks at an online publisher getting the free-to-fee thing right. (And it just happens to be our parent com...
View articleDataquest found significant industry growth but a TDWI study revealed that almost three-quarters of companies have not yet deployed a CRM solution. Re...
View articleIt's called Ooqa Ooqa. Is it the most intrusive ad technology yet? Read More...
View articleA report from Datamonitor predicts that by 2004, revenues derived from gaming software will rise 22 percent from 2001, and consoles will lead the way....
View articleinternet.com's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...
View articleWhy do people keep forwarding those crazy rumors and urban legends... and how can marketers tap into that basic human impulse to pass something along?...
View articleBigger banners have been making a splash on the Internet, but affiliate programs haven't yet made the best use of the increased space. Read More...
View articleLike most things tech-related, the worldwide PDA market slowed considerably in 2001 after several years of rapid growth. Read More...
View articleThe worldwide Web conferencing market generated $266 million in revenue in 2001, according to Frost & Sullivan, and could reach as much as $2 billion ...
View articleA Pew study revealed that 68 million Americans access governmentWeb sites, a sharp increase from 40 million in March 2000. Read More...
View articleSavvy publishers know advertisers want branding solutions, not just impressions. They are creating products that deliver solutions to brand advertiser...
View articleMany e-businesses will make the most of what they have, rather than buying new, cites a Forrester survey. Read More...
View articleJupiter analysts forecast that online sales of travel will grow to$64 billion by 2007 – more than double the $24 billion transacted in 2001. Read More...
View articleMake your site stand out by engaging your customers in a dialogue. Read More...
View articleIndependent ISPs are not going to sit back while larger rivals corner the market on new services, according to a report by INT Media Research. Read Mo...
View articleWorldwide spending on ASPs should experience steady growth, reaching nearly $20 billion in 2006, according to a report by IDC. Read More...
View articleEver heard of a cake sandwich? Learn how one goes about making one, and sample the tasty interactive marketing tidbits Eric serves up in today's colum...
View articleQ1 2002: The State of Internet Advertising. Not only is it integral to the mix, for an increasing number of traditional advertisers online is a standa...
View articleYou may be bombarded by distractions, but a few simple 'P'-related tips can help you focus on your business goals. Read More...
View articleMore than 40 percent of home Internet users in the United States have downloaded MP3 files onto their home computers, according to a study by Parks As...
View articleThe Internet has been instrumental in helping small businesses tooperate, while also contributing to their individual success, according to a pair of ...
View articleSecurity spending at most organizations accounts for somewhere between 2 and 20 percent of the total IT budget, according to research from Giga Inform...
View articleFacts are important. But which facts are more important than others? Your Web site should let people know. Read More...
View articleThe travel industry is going to have to step up its customer service efforts to regain consumer trust, according to a survey from Jupiter Media Metrix...
View articleThe Yahoo/ACNielsen Internet Confidence Index found that confidence in the Internet was down in the first quarter of 2002 after it achieved record hig...
View articleYou can measure some aspects of your promotions, but do you know if your brand message is getting through? Read More...
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