The market for applications service providers is not without its challenges, but don't tell that to the revenue projections, which call for numbers we...
View articleAs a marketer, you have to learn to predict ROI, not measure it after the fact, and that takes some major fuzzy logic. To start with, refuse to accept...
View articleTen years ago, you had to plan a TV campaign at least a year ahead. You had to book it at least three months ahead, and you had to start production at...
View articleThe proportion of Europeans visiting business and finance Web sites has doubled in some markets over the last year, according to Jupiter MMXI, but the...
View articleShort-term ROI and "quick win" projects are prevalent themes for companies looking to improve the efficiency of their supply chains. That is the reali...
View articleThe good news for IT vendors is that support services are handling the IT downturn just fine. The bad news is the likelihood of the U.S. technology sl...
View articleDo your consumers trust your company? Do they think your company is worth supporting? Do they consider your company a good corporate citizen? Someone ...
View articleeBay's second affiliate program has been a smash hit since its launch three months ago. Joel gives a quick rundown of the details in this case study o...
View articleIn the context of building customer relationships, there's strong evidence that customizing and personalizing the Web experience leads to greater cust...
View articleWords are back, and we've all got them. The Text Generation is all around us. Billions of text messages are being sent over mobile phones and in onlin...
View articleAuction sites grossed recorded revenues of $556 million in May 2001, according to Nielsen//NetRatings and Harris Interactive. Not surprisingly, eBay.c...
View articleKnowing what your customers want is crucial. It allows you to deliver what they want. Will your customers succeed in receiving the benefits of what yo...
View articleCable modem subscriptions jumped almost 178 percent in 2000 to 7.2 million while equipment revenue grew 122 percent, according to IDC. Read More...
View articleA survey of nearly 300 North American companies by Harte-Hanks found that more than four of five companies are outsourcing the construction or mainten...
View articleAn Ipsos-Reid survey fielded in 16 countries found the security of credit card information in online purchases is a concern for a majority of consumer...
View articleShawn shares helful tips on tools and resources for maximizing the effectiveness of affiliate programs. So are you interested in finding super affilia...
View articleAs online shoppers gain know-how, their behavior, responsiveness, and sensitivity to marketing is evolving and beginning to differ materially accordin...
View articleYou've heard that tired and trite (and tried and true) line about what you do when you assume... Now think about whether first-time visitors will imme...
View articleEveryone knows which Web properties attract the most visitors, but if you're trying to target online buyers, the spenders may not be hiding where you ...
View articlePeter draws some life lessons from the lifestyle of Little Feat, such as arrogance sucks; we're all going to be dead a long time, and being miserable ...
View articleThe number of Internet users worldwide who have shopped online has increased by 50 percent over the past year, according to a 36-country study by Tayl...
View articleThird-generation wirelessbroadband is being touted as the savior of the wireless world. Carriers are beginning to tempt us with visions of handheld vi...
View articleThe debut of the Yahoo!/ACNielsen Internet Confidence Index, which is designed to measure consumer confidence in e-commerce services, found that consu...
View articleCollecting customers without regard to quality is like collecting rubber bands to create a rubber-band ball: You end up with a bouncy ball that seems ...
View articleAn Andersen study on the future value of e-commerce in the healthcare industry found that e-commerce could bring 2 to 10 percent total benefit, or up ...
View articleThe number of individuals seeking online customer service will jump from 33 million in 2001 to 67 million in 2005, according to Jupiter Media Metrix, ...
View articleIn an era of communications growing more complex daily, Martin asks, "Have you optimized all your consumer touch points, or are your touch points rely...
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