We love numbers. Big, round, sexy, impossible numbers, like having a roster of affiliates that number in the six digits. Tons of affiliates may look g...
View articleAndy got email from a frustrated reader: "Like I said, I don't expect to hear back from you, but I'm so frustrated... that I thought I'd feel better b...
View articleA survey by PricewaterhouseCoopers has found that few shoppers actually return items purchased from online sites, and those that do are not so dissati...
View articleLast week Yahoo! got some negative publicity over its online auction site in France offering Nazi paraphernalia for sale, which is against French law....
View articleBeyond the banner has never been exclusive to rich media and interstitials, and yet we often forget that there are other options. Advertisers simply a...
View articleDot-com compensation used to mean lower pay with the promise of a payoff in stock options. But with a shortage of high-tech and business professionals...
View articleIf you've read Sean's columns before, you know he's a big booster of the wireless web. A new way of communicating with people any time, anywhere. And ...
View articleMost Internet users are better off paying for an ISP than using a free one, according to report by IDC, but the Strategis Group predicts the free ISP ...
View articleDefining marketing and its role within your organization is an important first step. To some, marketing is over simplified into the core functions of ...
View articleIf you're looking for some program ideas that are so basic, yet truly fresh, you're gonna love this Buzzie nominee. Off the beaten media trail, a Nash...
View articleHave you ever wondered if web merchants will continue to give away free and discounted products and services forever? The idea of giving something awa...
View articleThe dot-coms are dead men walking. Everybody knows, but can anyone really claim they're surprised? We've all seen the hundreds of companies with busin...
View articleJeffrey's last article focused on qualitative one-on-one testing to guide web development, and he's a strong proponent of this methodology. But many r...
View articleThis week, Nick writes a fable about the origin of Flyover Land, the vast expanse between the twin cities of Los Angeles and New York, where the smart...
View articleIt could be smarter and safer to buy a computer online, if only to avoid sleazy salespeople wholl sell you something you dont want. You can take your ...
View articleMaybe Andy's paranoid, but in his heart he believes third-party ad servers are designed to undercount. What they count is real, but what they accept a...
View articleSuccessful development of the online healthcare field will depend upon companies adequately handling consumers' concerns about privacy and ethical and...
View articleJoel moderated a panel on product placement at IIR's Online Affiliates conference last week. What struck him the most was the incredible demand for ju...
View articleInternet content gets no respect. "Stale equals fail" has been the mantra of web publishing. We could all do a better job at regularly updating our we...
View articleOnly 16 percent of home Internet users agree with the RIAA's defense of intellectual property and feel that services such as Napster should be shut do...
View articleThe bell has rung, and the competitors are moving to their appropriate corners. Round 1: Start-up versus market is over. Round 2 begins with a new bre...
View articleMost marketing professionals still believe that true branding is based on the logo. But branding is much more than developing a familiar consumer imag...
View articleA worldwide study of e-commerce by Taylor Nelson Sofres Interactive found that among Internet users around the globe, 10 percent shop online during a ...
View articleMost of us don't know it, but the most valuable thing we own is our own information. You know, those vital stats that marketers crave so intently? As ...
View articleWe've been talking about positioning and techniques, successful online programs, and busts. But we haven't come close to the dark side of PR. While it...
View articleRule breaking is good, and mavericks can be rewarded handsomely for taking risks. But more often, the admonition to "think outside the box" is a repla...
View articleAn Internet start-up gave its agency six weeks to launch a site, create a brand, and build a complete integrated marketing communications plan. Broker...
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