Three-quarters of pet owners who access the Internet are aware of online pet stores, according to a report by NPD Group and Media Metrix, and it may h...
View articleOnline banking may or may not be a wave of the future, and it may depend on where you live. For now, pure-play Internet banks account for a miniscule ...
View articleAn interesting trend has changed consumer marketing. As more information is available to consumers, they become more jaded, cynical, and savvy about m...
View articleAs you move into your fourth-, fifth-, and even sixth- generation web-site redos, it's even more crucial that you produce a spectacular web product fo...
View articleIt's everywhere you look: trade shows, boardrooms, events you name it. It's one of the most used, most important, yet least mastered of all marketing ...
View articleAs e-tailers battle to prove that their sites are secure shopping environments in the wake of several nasty viruses, many continue to overlook a more ...
View articleSo, you just fired your PR agency... Maybe thinking about doing PR in-house? Here are a few tips. Calibrate your expectations. There's no silver bulle...
View articleCreating a new name for a business or product used to be simple but that was before the web came along. Today, the starting point for many entrepreneu...
View articleE-tailers who sell to their customers across multiple channels significantly increase their chances of generating impressive returns and emerging vict...
View articlePsst! Wanna make your own e-book reader? You need a Palm Pilot to read on, though. When you see something you want to read later online, like an artic...
View articleIt makes sense to facilitate and encourage customer feedback. Nick's not talking about chat or toll-free call centers, he's talking about stuff to mak...
View articleWhen it comes to online marketing, companies with established brands have a lot of decisions to make. Because of a legacy organizational structure and...
View articleA few readers took issue with Greg and Emily's tepid enthusiasm for search engine optimization in their last article. So they want to further clarify ...
View articleAndy talks about an issue near and dear to his heart: pricing. You may be in a competitive area where the CPMs are dropping and wacko competitors with...
View articleMost marketing managers are failing to rethink their product strategies to reflect the impact of e-business. Yet those who don't adapt their products ...
View articleThere's a tendency to trade urgency for perfection in large companies. But don't make the mistake of thinking that success as an affiliate marketer wi...
View articleIt's time to quit all the rational talk, the clichid graphics, and the "techie" look on today's web sites. The feminine side is starting to dominate t...
View articleThe key to unlocking this new medium lies in understanding advertiser behavior; what they actually believe, not what we in the digital media business ...
View articleA pair of studies have found that the online purchases of food and groceries in both the US and Canada are in the early stages of development, and the...
View articleWells Fargo committed a hi-tech blunder by putting movie trailer ads in its ATMs, which interferes with the emerging c-commerce market. What's that? C...
View articleConstruction trade professionals say that nearly 17 percent of the equipment, services, and supplies they need to conduct business are being sourced o...
View articleSean's been doing research for a client. He's getting a lot of good info, but he's also had to endure a lot of industry jargon. Yikes! Everywhere you ...
View articleAt a major publishers conference, the award for the most innovative online public relations program was given to... no one. In the opinion of the judg...
View articleThe most rapidly spreading threat to the Internet may not be nasty viruses, commercial spam or even endlessly repeating humor emails. The Internet may...
View articleHandheld computers have always attracted interest because they provide the power of information and the freedom of portability. Users love the new Pal...
View articlePart of the budget wrangling in the early stages of a start-up revolves around how to spend the available money in the most effective manner. So where...
View articleOne of the weakest areas of modern tactical marketing is the integration of online with offline. The finest web site and the most carefully planned pr...
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