Sean's been doing research for a client. He's getting a lot of good info, but he's also had to endure a lot of industry jargon. Yikes! Everywhere you ...
View articleAt a major publishers conference, the award for the most innovative online public relations program was given to... no one. In the opinion of the judg...
View articleThe most rapidly spreading threat to the Internet may not be nasty viruses, commercial spam or even endlessly repeating humor emails. The Internet may...
View articleHandheld computers have always attracted interest because they provide the power of information and the freedom of portability. Users love the new Pal...
View articlePart of the budget wrangling in the early stages of a start-up revolves around how to spend the available money in the most effective manner. So where...
View articleOne of the weakest areas of modern tactical marketing is the integration of online with offline. The finest web site and the most carefully planned pr...
View articleOne-to-one marketing. It's been around for a long, long time. As has the concept of permission marketing, personalization, customer relationship manag...
View articleYou've got a growing list of personal communications devices like a pager, cell phone, desk phone, fax, and multiple email addresses. This gives peopl...
View articleAndover, Mass., is headquarters for industry giants like CMGI and Engage, but it's actually quite old-fashioned and provincial in its ways. The downto...
View articleMost people think affiliate marketing is about a few scattered links from web sites to merchants. But now affiliate networks, merchants and even some ...
View articleClients always ask "How do I make sure I get to the top of a results list on the search engines?" Over the last few years, marketing mavens and IT pro...
View articleBuyers are not as loyal as they used to be in the past. Where loyalty does exist, it's frequently connected to service and support rather than to the ...
View articleFirst came the TV, then video games, then the Internet, which has changed the way we use them all. TV viewers want more interactivity in their program...
View articleThere's a misconception in some quarters about B2B branding. It contends that the principles of brand building suddenly don't apply or aren't needed o...
View articleDid you ever get duped by a stupid banner ad that looks like an error box with words something like "Search speed is too low. Choose to fix or blast o...
View articleThe Top 20 e-tailers of May 2000, according to PC Data Online. Read More...
View articleIn the start-up madhouse that is Silicon Valley, some 3,000 or more newly formed companies all want the same thing-to have the best public relations a...
View articlePR used to be the clown prince of business. Now it's a technically efficient profession, marching suit to suit with advertising, research, media and t...
View articleWe've all seen the explosive growth in the number of "me too" web sites. These sites are frequently criticized because there is nothing to differentia...
View articleYou all read the Poynter Institute eyetracking study mentioned in Cliff Allen's column, right? Seems folks online are drawn more to text than they are...
View articleWhat do people mean when they say, in relation to Internet marketing, that someone gets it? Good question and tough to answer. Getting it is understan...
View articleBluetooth technology lets you swap information between gadgets with ranges of 30 to 300 feet. WAP is a new communications standard designed to cram th...
View articleIDC's latest report paints a sunny picture for worldwide e-commerce, while Greenfield Online says interest in online shopping may be waning. But the b...
View articleASPs are third-party entities that manage and distribute software-based services and solutions to customers across a wide area network from a central ...
View articleA lot has been said about how the Internet is turning many industries on their heads and putting consumers in control of relationships. But this hasn'...
View articleIs the promise of affiliate marketing only available to big merchants? Nope. In some ways, affiliate marketing may fit small businesses best of all. S...
View articleClickZ readers are beginning to feel overwhelmed especially since we increased our editorial load to eight new articles every business day. That's 40 ...
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