As retailers cut back their outlets and reduce their floor space, e-tailers are re-evaluating their true market position. Martin explains the trend to...
View articleDid anyone ever witness the death of a dot-com? As you can imagine, it isn't pretty. So what can go wrong? Rob shares this story and gives us lessons ...
View articleTwo more surveys have found that small business owners are increasingly taking their businesses online and purchasing online, they just aren't using t...
View articlePredictions of tenfold growth in the consumer e-commerce sector are far out, according to a professor at NYU whose own study challenges the findings o...
View articleDitch the stores to hear music in this pop-culture Internet age! College students are cruising Napster to hear the latest releases. Sean has a perfect...
View articleCoupons and gift certificates, two old standbys of offline retailing, are making the adjustment to an e-commerce world. A pair of surveys look at how ...
View articleThe Microsoft antitrust case has dragged on for two years. And it's likely the most severe resolution won't halt the Redmond juggernaut. You don't sto...
View articleWhen it comes to wireless financial services, consumers may not be ready to cut the cord, according to a survey by Cyber Dialogue. Almost 40 percent a...
View articleIDC says digital music downloads are going to become a multibillion-dollar business, thanks to their popularity with users under age 20, but until the...
View articleNeither public nor much about relations, public relations was always a misleading term to describe what actually takes place in PR agencies and corpor...
View articleEvery week we're deluged with Internet-related press releases in the U.S. Last week this "news" included crucial information that one company was "ple...
View articleAfter generating leads through the web and email, how do you go about closing the sale? Many times it comes down to making a presentation to an indivi...
View articleUsing emotion to sell can have your customers going "oo-la-la" when they visit your site. Nick gives you three great sites that show you how to make p...
View articleAmongst all the Internet gold rush fever and wall-to-wall dot-com TV commercials, it's easy to forget that the Internet is still in its toddler phase....
View articleThe predictions are in! By 2003 it's possible that 20 percent of Internet revenues will be driven by affiliate marketing. If this is true, how can you...
View articleA survey by PhoCusWright found that among online travelers, price, above all, is the motivating factor for purchasing airline tickets online. Accordin...
View articleToss the 2,331 business cards you just accumulated at your last cocktail party. Cursory acquaitances could soon change, especially if everyone had the...
View articleDanger Will Robinson! School's out for summer, and maybe longer for cyber PR practitioners, whose reputation is sinking faster than the Nasdaq under a...
View articleConsumer interest in Internet access from vehicles is extremely price sensitive, according to a study by CNW Marketing Research, but GM plans on hitti...
View articleCyber Dialogue predicts that by 2005, 88.5 million adults will use the Internet to find health information, shop for health products, and communicate ...
View articleWhat is the consumer's agenda while navigating online? That's a question that we constantly ask ourselves. Whether it's developing a new web site, a n...
View articleIt's not surprising that some 90 percent of the English dictionary has been used in registering Internet domain names. Even more amazing is the fact t...
View articleOver the past few years, many graphic designers have shifted from print media to develop web sites for the online medium. In the process, they have ap...
View articleWhat a time to kick off a series of columns about the new turbo-charged practice of public relations! Not since the invention of spin, buzz, and denia...
View articleEmotions sell. Making people feel good definitely sells. And the better you make them feel, the more likely they'll remain loyal customers. And the mo...
View articleHome networking became popular in 1999 when computer prices plunged, allowing many households to get a second or third computer. Networks let you shar...
View articleOnline retailers are constantly getting bad press for not meeting customer expectations. People complain when products are out of stock, when customer...
View article