Free Data No More
Marketing

Free Data No More

27y Jeffrey Graham

Free Data No More

Only half of Americans answered their Census forms this year, sharply down from previous decades. It's not that people are ignorant or unpatriotic. Ma...

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Talk to Me Like I'm a Person
Marketing

Talk to Me Like I'm a Person

27y Nick Usborne

Talk to Me Like I'm a Person

One of the ways you can increase the lifespan of the permission you receive from your customers is to choose your tone of voice and writing style care...

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The Schizophrenic Web
Marketing

The Schizophrenic Web

27y Greg Sherwin and Emily Avila

The Schizophrenic Web

Is content still the driving force on the Internet? Depends which business magazine you read. One reports a growing trend toward syndication. Another ...

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Making Sense of Your Affiliate Numbers: Part 1
Marketing

Making Sense of Your Affiliate Numbers: Part 1

27y Joel Gehman

Making Sense of Your Affiliate Numbers: Part 1

It's the end of another month. You're not quite sure what to do with all the stats and charts available from your affiliate network provider's web sit...

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What Makes People Buy?
Marketing

What Makes People Buy?

27y Tom Kuegler

What Makes People Buy?

People like to talk about how technology is going to change the way we do business. Or how the launching of some new capability is going to change eve...

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Few Workers Link Internet to Decline in Performance
Audience

Few Workers Link Internet to Decline in Performance

27y Michael Pastore

Few Workers Link Internet to Decline in Performanc...

A survey conducted by Greenfield Online and sponsored by pogo.com takes a look at how Internet access at the office changes the way people work and pl...

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Star Branding
Marketing

Star Branding

27y Martin Lindstrom

Star Branding

These days, any Hollywood star with a shred of self-respect has his or her own web site. In most cases, these sites support fan-club activities. But m...

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Surveys Show Effect of Internet on Businesses
Audience

Surveys Show Effect of Internet on Businesses

27y Michael Pastore

Surveys Show Effect of Internet on Businesses

A pair of surveys of industry executives take a look at how the Internet, in particular e-commerce, will change the way business is done as more corpo...

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Internet Apps Propel Database Market
Marketing

Internet Apps Propel Database Market

27y Michael Pastore

Internet Apps Propel Database Market

Thanks to the growth of new Internet applications and rising demand for business intelligence applications, the worldwide database software market had...

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The Secret to E-Business Success
Marketing

The Secret to E-Business Success

27y Sean Carton

The Secret to E-Business Success

People like sites that deliver information personalized to their interests. In fact, people don't mind giving up personal information if they get some...

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Keep Your Email Database Current
Marketing

Keep Your Email Database Current

27y Cliff Allen

Keep Your Email Database Current

Moving is a fact of life for many people each year, and while the U. S. Postal Service can help update physical addresses, tracking the web addresses ...

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ClickZ Turns Three
Marketing

ClickZ Turns Three

27y Andy Bourland

ClickZ Turns Three

Andy can't help it he's hopelessly sentimental. His daughter's dance recitals choke him up and weddings absolutely slay him. So you'll understand that...

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E-Commerce Software Market in for Changes
Marketing

E-Commerce Software Market in for Changes

27y Michael Pastore

E-Commerce Software Market in for Changes

The US market for packaged e-commerce software will reach $14.5 billion in 2003, but user demand will force dramatic changes in how applications are b...

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Permission Is Dead - Long Live Permission
Marketing

Permission Is Dead - Long Live Permission

27y Nick Usborne

Permission Is Dead - Long Live Permission

Ask permission first, then everything's cool. Right? Suddenly, 'permission' is being used as a justification to turn on the marketing faucet wide open...

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The 'U.S. Wide Web' It Ain't
Marketing

The 'U.S. Wide Web' It Ain't

27y Michael Fischler

The 'U.S. Wide Web' It Ain't

As the web matures and its B2B nature reveals itself, it's vital that we realize its reach is not focused on just the U.S.A. -- it's the world that's ...

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Q1 E-Commerce Spending Matches Holiday Season
Audience

Q1 E-Commerce Spending Matches Holiday Season

27y Michael Pastore

Q1 E-Commerce Spending Matches Holiday Season

Consumers spent an estimated $7 billion online in the first quarter of 2000, the same amount they spent in the fourth quarter of 1999, according to th...

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What Does an Affiliate Manager Look Like?
Marketing

What Does an Affiliate Manager Look Like?

27y Joel Gehman

What Does an Affiliate Manager Look Like?

Here's a common gripe: People ready to launch affiliate marketing programs can't find the right person to run the show. They may be on to something. Y...

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Chapter11.com
Marketing

Chapter11.com

27y Greg Sherwin and Emily Avila

Chapter11.com

Like a plague out of the Old Testament, a couple weeks ago the portfolios of many day traders and momentum investors suddenly turned to pillars of Che...

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Too Fast to Win?
Marketing

Too Fast to Win?

27y Len Stein

Too Fast to Win?

Tenagra skipped the award for Online Public Relations Success in 1999. The judges couldn't come up with an exceptionally innovative PR success story. ...

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The Myth of Free Branding
Marketing

The Myth of Free Branding

27y Martin Lindstrom

The Myth of Free Branding

We all recognize special offers like "Buy three for the price of two" or "Buy one and get one free." Most B2C Internet businesses weren't slow to adop...

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Online Consumer Sales Keep Increasing
Audience

Online Consumer Sales Keep Increasing

27y Michael Pastore

Online Consumer Sales Keep Increasing

US consumer e-commerce sales will reach $37 billion by year-end 2000, double from the previous year and will grow by a factor of 13 overall from 1998 ...

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The Real Power of Wireless
Marketing

The Real Power of Wireless

27y Sean Carton

The Real Power of Wireless

It's predicted that there will be over 1 billion wireless users by the end of 2004, more than those using PCs! Sean wants you to try out a couple of s...

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The Only Three Ways to Grow Your Business
Marketing

The Only Three Ways to Grow Your Business

27y Andy Bourland

The Only Three Ways to Grow Your Business

Sometimes we online publishers let all the bells and whistles of the Net distract us from some very basic principles. And those very principles could ...

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Award-Winning Business Models
Marketing

Award-Winning Business Models

27y Cliff Allen

Award-Winning Business Models

Two companies won this year's Successful Internet Business Model award: iPrint and Priceline. Their business models combine web interactivity with an ...

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They're Talking About Your Company and Its Brands
Marketing

They're Talking About Your Company and Its Brands

27y Chris Maher

They're Talking About Your Company and Its Brands

What's the impact of informal web conversations on Usenet or Yahoo! investor message boards? There's no formal research available, but the plain fact ...

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Small Business Internet Use Keeps Expanding
Marketing

Small Business Internet Use Keeps Expanding

27y Michael Pastore

Small Business Internet Use Keeps Expanding

How much room is there for growth in the small business Internet market? According to IDC, nearly 13 percent of small businesses have yet to invest in...

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Beyond CRM
Marketing

Beyond CRM

27y Jeffrey Graham

Beyond CRM

In the early days of Internet business, signing up new customers, or getting them to make their first purchase, was the be all and end all of e-busine...

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