The #6SecondScience initiative calls on science and technology enthusiasts to "fit as much science as [they] can into 6 seconds." Read More...
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View articleShooting for morning motivation and fun, the fictional mascot expands the brand’s target to millennials and includes a new website and social profiles...
View articleThe brand's Undercover Color campaign introduces women to a new range of underwear and shares information about color trends. Read More...
View articleTo bring some focus to key transition areas of your marketing practice, follow these three steps to help raise the overall excellence of your programs...
View articleThe Concerto Timer app delivers an augmented reality experience of Bach Inventions No. 14. Read More...
View articleHow Facebook's new concept, story bumping, can help marketers reach consumers. Read More...
View articleThe casual dining chain has produced six Industrial Strength Lunch Decoys - which can be purchased on Amazon.com – as a means to market its Lunch Comb...
View articleThe Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands. Read More...
View articleA strong content strategy goes deep into understanding users, their brand maturity level, and devices, transforming content from a production task to ...
View articleSince so many marketers seem intent on looking for ways to waste their budgets, here are some time-tested ways to reliably ensure that you are wasting...
View articleAmerican Eagle Outfitters has created a journey on a virtual map from New York to LA and is asking customers to "create history" by uploading videos f...
View articleThere's no doubt that a new breed of entrepreneurs is emerging, and multicultural business owners are catering to the changing tastes and influences o...
View articleNorth American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional ...
View articleCapitol Records and Fender have launched an online campaign asking Beach Boy fans to contribute a unique guitar solo for a track recently uncovered fr...
View articleThe app, which targets moms, has been downloaded 81,000 times after a soft launch in May. Read More...
View articleDr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists. Read Mo...
View articleThe experience includes a virtual community, Twitter Concierge and Twitter Party Suites for a “young and social” demographic. Read More...
View articleFive tips to make sure that come Labor Day your boss won't be screaming about the lack of progress on that major client project. Read More...
View articleIBM's Digital Experience, announced last week, is an "umbrella thought" for looking at its many tools that let businesses produce digital communicatio...
View articleThe app challenges fans to build a better zombie survival machine based on one of three Hyundai models. Read More...
View articleLexus hopes the interactive site comes across as a bold and exciting introduction to its 2014 IS sedan. Read More...
View articleIn a dramatic move that will change the global ad industry as we know it, Omnicom Group and Publicis Groupe will merge to become the world's largest a...
View articleThe brand is trying to capitalize upon a popular e-card, hashtag and YouTube video. Read More...
View articleThe new Google Carousel is part of the continuing evolution of Google's local offering, increasing user functionality and advertiser utility. Read Mor...
View articleThe promotion asked fans to tweet their favorite drivers’ numbers with the hashtag #Sprint60 during the last 30 laps of the Nascar Coke Zero 400. Read...
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