Groupon announced that it had acquired Madrid-based Blink, a mobile app that allows last-minute European travelers to find same-day deals on hotel boo...
View articleDespite all of the growth, interest, and investment in ad technology of late, HubSpot CMO Mike Volpe believes the field is on the decline. Read More...
View articleThe 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app. Read More...
View articleConsider these three rules for marketing in a digital world. Read More...
View articleThe communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos. Read More...
View articleThe Twitter campaign, which looks to soothe real-life irritation, is expanding to Instagram and the outdoors this year. Read More...
View articleYahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Its new logo, designed over on weekend this summer, isn't dissim...
View articleNo matter what, you should always see each sale you make as precious, and never as just a simple one-click and done. Read More...
View articleThe steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative. Read More...
View articleDish has expanded its Talk Boston campaign to Twitter with a "Talk Boston Twiddah Translator" that allows people to draft a tweet, translate it to tha...
View articleThe Kleenex Xperiments campaign asked middle school students to perform experiments using Kleenex tissues and posted the results online. Read More...
View articleFollowing a class action settlement surrounding its advertising content, Facebook has given itself permission to use your "name, profile picture, cont...
View articleIn order to avoid out of control and wasteful analytics practices in your organization follow these easy rules. Read More...
View articleThe beauty brand is asking women to share what makes their nights beautiful on a site that shares their messages with other women around the world and...
View articleThe quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine. Read More...
View articleThe primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as ...
View articleAn interview with Jim Yu, CEO of BrightEdge, at the company's Share13 conference. Read More...
View articleAs more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands an...
View articleMellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer ba...
View articleAn examination into the shift behind why live and custom content is central to brand success in a digital world. Read More...
View articleThere's definitely a place for email in the workplace and in our personal affairs, but here are some clear situations where email is not a good option...
View articleThe German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' c...
View articleBryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have...
View articleBrands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Read...
View articleWhat is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing? Read More...
View articleIn Planters' Power of the Peanut campaign, Mr. Peanut takes on the role of a motivational speaker to educate consumers about the nutritional benefits ...
View articleAll too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients ...
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