Nick wants you to compare your business model to those of other, more established sites within your category. Business model? It's what you do, how yo...
View articleTom addresses buying online ad inventory from networks. For some clients, and even some planners, there seems to be a stigma attached to striking deal...
View articleWant to set the hard-charging captains of e-commerce back on their heels? Just say privacy. It's like sunshine to a vampire: It stops them cold. It do...
View articleJim takes a shot at predictions for the year 2000. Here's the scenario in the media-planning world on topics like "hits," ROI, sessions, and cross-med...
View articleWhen forecasting revenue expectations for any business, it's not enough to know the size of the total market. We're well on the way toward a multi-bil...
View articleIt's sometimes all too easy to spot a small business online. The design and architecture of the site give it away. An important issue for any small bu...
View articleTom found a 486 in the trash last week. Someone who had just received a Gateway 500 MHz PC was so thrilled that he dumped his old computer in the Gate...
View articleBack in the good old days of online advertising, the greatest data point ever offered a brand manager engaging the online medium for the first time wa...
View articleEver have trouble getting your ideas across to advertisers? You might be failing to communicate with them in their own communication style. Anne's sna...
View articleWhy doesn't the Net make it easier to buy groceries? Sure, in some large cities you can use Peapod.com and Webvan.com. But how come we can't order gro...
View articleTom tells you the similarity between watered-down drinks and effective CPM deals. And he's seen some big Internet ad deals proposed to clients in his ...
View articleMost consumer goods websites are missing their biggest opportunity this holiday season. Web surveys report a great explosion of consumer online shoppi...
View articleCable modems currently control approximately 90 percent of the residential high-speed Internet access market in the US, but will face a challenge at t...
View articleCharismatic communicators are able to make the abstract meaningful, and the meaningful simple. Successful people achieve this effect with metaphors an...
View articleIt's all the rage. Everyone's talking about it. The media loves it. VC folks won't listen unless you do it. Do what? Do 'business-to-business' online....
View articleTom shows his Anal Retentive side. Because branding is not this nebulous concept that somehow explains low click rates. Your brand is what your compan...
View articleInternet appliances will reach 69 percent of homes, and coexist with PCs, notreplace them, according to a study by Strategy Analytics. Read More...
View article"Brrrrrzzzit," the phone warbles like an electrocuted bird. "Yeah, Magwich." "It's Old Possum from Wasteland.com,"the receptionist informs our protago...
View articleWorking at warp speed, good ideas for building client relationships can fall through the cracks. Anne Miller gives you an easy, short and unusual team...
View articleOver the last twelve months, some things have become easier for small business online. And some things have become harder. 'What's easier' is all the ...
View articleDownloadable apps were the rage for a while. Tom thinks they could still be hot. An advertiser like Cadillac could hire programmers to write a patch t...
View articleLast week, Jim raised the specter of awareness and branding and that there might be a difference between the two. He also alluded to how these two thi...
View articleHere's a weird thing. How come there are so few sites that use testimonials? In the print world, testimonials have been used for decades. They provide...
View articleSometimes, it seems like media planners simply can't win. They bust their butts to get the best deals for their clients, and then they have to clean u...
View articleJim quotes Immanuel Kant to distinguish between awareness and branding. There's a group of you out there, half of whom are stroking their chins like c...
View articleA famous proverb says, The more things change, the more they remain the same. But one thing that has not changed is that good selling remains good sel...
View articleNick was going to talk about 'two ideas' this week, but there's something else going on that merits a little attention. Thousands of dot-com companies...
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