These four themes will help marketers move beyond a laundry list of tasks for their next app update and toward a holistic way of thinking about the mo...
View articleHow do you create an effective content marketing strategy to drive performance, influence behavior, and produce real impact? Read More...
View articleBoston-based startup Aquto has unveiled Kickbit, an app that enables mobile users who watch ads, take surveys, purchase items or download and try out ...
View articleBig data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users th...
View articleTo avoid media waste, be sure to balance your network partners, limit your retargeting partners, look for transparency, and include ad verification fo...
View articleLast week the IAB, MMA, and MRC finalized their measurement guidelines for Mobile Application and Mobile Web advertising. Read More...
View articleWhat is the potential and value of "must-view" online content? And what exactly will the content be? Read More...
View articleGreat content marketing is a golden opportunity to attach meaning to the brand and improve brand opinion. Read More...
View articleThe embed feature could be promising for brands by allowing content to be more discoverable. The feature is only available to those with public conten...
View articleGoogle has given its Android Maps application a makeover. The update includes an overhauled interface with new discovery features that allow users to ...
View articleIf we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely t...
View articleMobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ...
View articleIn a new online video series, the sneaker maker is challenging its competitors to show up with their own U.S. factory workers for a throw-down, but th...
View articleUnruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to sh...
View articleRemember: your mobile messaging strategy must start and end with the customer. Read More...
View articleIPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia. Read More...
View articleThe six metrics you should be watching, not just for their absolute value or monthly change, but for the story they may be telling you about your bran...
View articleWith new regulations from the Telecom Authority of India, brands can consider these three online video ad opportunities. Read More...
View articleYouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from 30+ countries around the world earn more ...
View articleIt's time for brands and their agency partners to make the critical changes to skillsets, marketing processes, and technology for economic advantage. ...
View articleIt's pretty clear that anyone in publishing needs to move toward a world that is more visually driven and strategically tagged. Read More...
View articleAs you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accord...
View articlePerhaps the ultimate chameleon device, tablets combine the most attractive elements of TVs, PCs, smartphones, and even print publications. Read More...
View articleClickZ spoke with Anna Bager, VP and general manager, Mobile Marketing Center of Excellence, Interactive Advertising Bureau, during Cannes Lions about...
View articleClickZ speaks with Jennifer Creegan, general manager, display advertising at Microsoft about Windows 8, the new Ad Pano format, and how to reach consu...
View articleGamers are increasingly satisfying their hunger for tutorials, relevant news on upcoming titles, and other insider tips on YouTube, according to a new...
View articleYouTube is where the traffic is, so brands with video content to distribute and monetize would do well to have a presence on the platform. Read More...
View article