Both athletic footwear efforts empower consumers to spread the brand message. Read More...
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View articleAfter conducting a closed test of its new online ad exchange, Right Media and DoubleClick Exchange competitor Traffiq opened its marketplace to all bu...
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View articleDove's Campaign for Real Beauty has met with blockbuster success Read More...
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View articleIn-text ads are distracting, they smear the line between content and advertising, and they're easy to trigger accidentally Read More...
View articleFree offering designed to provide greater transparency about audience numbers and demographics for publisher Web sites. Read More...
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View articleVideo and rich media ad vendor EyeWonder has acquired a Germany-based firm with a similar suite of services, and has expanded its presence in the U.K ...
View articleShuttling back and forth between MIXX and OMMA during New York's Advertising Week has been more hectic than rewarding (two simultaneous conferences in...
View articleMicrosoft is wearing its social media heart on its sleeve this week Read More...
View articleTony Ponturo, president & CEO of global media and sports marketing at A-B's Busch Media Group, played down Bud.tv and played up the company's total di...
View articleOnline ad spending has grown at "a torrid pace," 26.8 percent, during the first half of this year over the same period last year, Randall Rothenberg t...
View articleWill Web measurement companies ever churn out audience data that can be easily compared? Don't count on it. Executives from comScore, the Nielsen Co.,...
View articleTop execs discussed industry consolidation, blockage of Google's DoubleClick buy, and possible conflicts of interest resulting from this year's millio...
View articleSeveral firms in the lead gen space said another unnamed firm has already settled with the FTC as a result of an investigation into its lead generatio...
View articleParent Fox Interactive Media will also offer ad-supported mobile access to IGN, FOXSports.com, AskMen and RottenTomatoes.com as well. Read More...
View articleDeal brokered by Deep Focus brings overlay video spots to iTunes via QuickTime integration. Read More...
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