Unicast Trots Out New Video Ad Formats: Video Showcase Ads and Small Overlays
Media

Unicast Trots Out New Video Ad Formats: Video Showcase Ads and Small Overla...

19y Zachary Rodgers

Unicast Trots Out New Video Ad Formats: Video Show...

Unicast is sharing details of two video ad formats it's developed for use on NBC Universal properties Read More...

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GSM's Ad Standards Committee
Media

GSM's Ad Standards Committee

19y Enid Burns

GSM's Ad Standards Committee

The GSM Association (GSMA) made a official announcement about the formation of its Mobile Media and Entertainment Group, to promote common standards, ...

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At the Advertising in Social Media Show: Second Life-Loving Agency Quitting Re-evaluating Second Life
Media

At the Advertising in Social Media Show: Second Life-Loving Agency Quitting...

19y Zachary Rodgers

At the Advertising in Social Media Show: Second Li...

Updated with correction Well, this doesn't bode well for brands in Second Life Read More...

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CNN's Deal with Internet Broadcasting Reflects New Realities for Local, National Media
Media

CNN's Deal with Internet Broadcasting Reflects New Realities for Local, Nat...

19y Kate Kaye

CNN's Deal with Internet Broadcasting Reflects New...

The deal allows Internet Broadcasting to package its ad inventory with select CNN.com inventory. Read More...

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Acuity Pairs with Acxiom to Link Mobile and Offline Consumer Data
Media

Acuity Pairs with Acxiom to Link Mobile and Offline Consumer Data

19y Kate Kaye

Acuity Pairs with Acxiom to Link Mobile and Offlin...

The mobile messaging platform provider will use Acxiom's demographic data to better target custom mobile marketing efforts. Read More...

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Marchex Joins with Fox to Publish Spanish-Language Sites
Media

Marchex Joins with Fox to Publish Spanish-Language Sites

19y Enid Burns

Marchex Joins with Fox to Publish Spanish-Language...

Marchex will partner with Fox to jointly-develop content on over 100 Spanish-language Web sites. Read More...

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More Local Site Additions at MediaSpan
Media

More Local Site Additions at MediaSpan

19y Kate Kaye

More Local Site Additions at MediaSpan

Radio station site-heavy local media network MediaSpan has added more than 75 newspaper and TV sites to its roster of over 1,300 local sites Read More...

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ValueClick Under Federal Trade Commission Investigation
Media

ValueClick Under Federal Trade Commission Investigation

19y Matthew G. Nelson

ValueClick Under Federal Trade Commission Investig...

The lead generation firm confirms it has received a letter from the FTC for possible CAN-SPAM act infringement. Read More...

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Execs & Accounts for May 21, 2007
Media

Execs & Accounts for May 21, 2007

19y Matthew G. Nelson

Execs & Accounts for May 21, 2007

Heavy adds board member; Powered hires VP of client services; Adtech names a head of product management. Read More...

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Advertising Placements by Industry and Top Sponsored Links, April 2007
Media

Advertising Placements by Industry and Top Sponsored Links, April 2007

19y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...

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BP Employs Cursed Ad Approach
Media

BP Employs Cursed Ad Approach

19y Kate Kaye

BP Employs Cursed Ad Approach

Remember the Comet Cursor ? Well, I was just on Weather.com checking out the forecast for tomorrow's subway series game (rain, darn it) Read More...

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That's a Lot of Bananas
Media

That's a Lot of Bananas

19y Matthew G. Nelson

That's a Lot of Bananas

Online ad rep firm Gorilla Nation has just received a $50 million investment from its new partner Boston-based private equity firm Great Hill Partners...

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Eric Schmidt at Personal Democracy Forum
Media

Eric Schmidt at Personal Democracy Forum

19y Kate Kaye

Eric Schmidt at Personal Democracy Forum

The house at Pace University near City Hall, NYC this morning was packed Read More...

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A Spade Is a Spade, An Ad Is an Ad
Media

A Spade Is a Spade, An Ad Is an Ad

19y Rebecca Lieb

A Spade Is a Spade, An Ad Is an Ad

I don't know about you, but I feel vaguely insulted every time I click on a Forbes.com link and land on their full-page rich media ad. It's not that t...

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Microsoft Will Acquire Ad Company AQuantive
Media

Microsoft Will Acquire Ad Company AQuantive

19y Enid Burns

Microsoft Will Acquire Ad Company AQuantive

UPDATE: Ad industry buying spree builds with Microsoft's deal to acquire aQuantive for $6 billion. Read More...

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Branding, SEO Implications for Google Universal Search
Media

Branding, SEO Implications for Google Universal Search

19y Kate Kaye

Branding, SEO Implications for Google Universal Se...

The results page changes could even pit Google's current direct response advertisers against branding newcomers. Read More...

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Execs & Accounts for May 18, 2007
Media

Execs & Accounts for May 18, 2007

19y Matthew G. Nelson

Execs & Accounts for May 18, 2007

Verizon picks 10 agencies; VideoEgg hatches a president; Aquent partners with Web Analytics Demystified. Read More...

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Dynamic Video Campaign Promotes Illusionist TV Show
Media

Dynamic Video Campaign Promotes Illusionist TV Show

19y Enid Burns

Dynamic Video Campaign Promotes Illusionist TV Sho...

Illusionist Chriss Angel promotes his cable show Read More...

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Eyespot.com Partners with Tremor Media For Mashup Ads
Media

Eyespot.com Partners with Tremor Media For Mashup Ads

19y Fred Aun

Eyespot.com Partners with Tremor Media For Mashup ...

Commercial content owners will be able to turn amateur video mashups into revenue streams through a new partnership between Eyespot.com and Tremor Med...

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Chevrolet and Madonna Sign On for Live Earth Via MSN
Media

Chevrolet and Madonna Sign On for Live Earth Via MSN

19y Matthew G. Nelson

Chevrolet and Madonna Sign On for Live Earth Via M...

Live Earth, the worldwide concert event benefiting environmental causes and promoted by MSN, Al Gore and others , has signed on Chevrolet as a worldwi...

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Orc Credit Card Ready? Then... Charge!!
Media

Orc Credit Card Ready? Then... Charge!!

19y Matthew G. Nelson

Orc Credit Card Ready? Then... Charge!!

As easily the largest and most successful massively multiplayer online game in the world, World of Warcraft still must have posed a problem for its cr...

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Coke Drinkers in Europe to get two billion free iTunes tracks
Media

Coke Drinkers in Europe to get two billion free iTunes tracks

19y Matthew G. Nelson

Coke Drinkers in Europe to get two billion free iT...

Two billion... yes billion... free iTunes tracks are going to be given away by Coca-Cola as part of its latest promotion in Europe Read More...

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Chasing the YouTube Scammers
Media

Chasing the YouTube Scammers

19y Bill McGuire

Chasing the YouTube Scammers

Before YouTube figures out how to incorporate ads into the videos on its popular site, first it may have to rid itself of scammers who artificially in...

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AOL Tests Vista Gadget
Media

AOL Tests Vista Gadget

19y Enid Burns

AOL Tests Vista Gadget

Windows Vista has the ability for content owners and marketers to build desktop widgets to make their platforms more accessible Read More...

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Aspiring Action Heroes Wanted
Media

Aspiring Action Heroes Wanted

19y Enid Burns

Aspiring Action Heroes Wanted

Every so often Verizon creates a campaign to push its broadband initiative Read More...

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WPP Seals Deal to Acquire 24/7 Real Media
Media

WPP Seals Deal to Acquire 24/7 Real Media

19y Zachary Rodgers

WPP Seals Deal to Acquire 24/7 Real Media

The acquisition lassos new search, network sales and ad trafficking capabilities into the U.K.-based agency conglomerate's corral. Read More...

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Microsoft's Second Second Life Presence
Media

Microsoft's Second Second Life Presence

19y Rebecca Lieb

Microsoft's Second Second Life Presence

Millions of Us , a virtual worlds/social media agency, recently launched Microsoft Virtual Studio in Second Life Read More...

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