Well, Nielsen/NetRatings may have put out a press release today touting the fact that they've agreed to a full Media Rating Council audit of their mea...
View articleIn a report and letter to the FTC, the organization contends digital marketing efforts by food and beverage brands contribute to poor nutrition and ob...
View articleIpsh! veteran David Bear will head the discipline as executive director. Read More...
View articleFor its seventh tour, the automaker joined with friendsorenemies.com to build a community centered on tour headliner Fall Out Boy. Read More...
View articleWarner Bros. created two sites with mobile components to entice the next generation of Nancy Drew fans. Read More...
View articleNo financials were disclosed, and it is unclear how the AdTech grab will affect AOL's relationship with DoubleClick. Read More...
View articleLimited edition Mountain Dew aluminium bottles launched with artists' designs, microsite. Read More...
View articleThe interactive agency has chosen to work with the video platform provider for clients' upcoming video efforts. Read More...
View articleYahoo gets a CFO; Avenue A/Razorfish promotes Darin Brown to chief strategy officer; Michael Winter leaves Beyond Interactive to join Agency.com in Ne...
View articleThe IM site now offers Meebo Rooms where users can view and discuss media from partners like NBC Universal, Popular Mechanics and CNET. Read More...
View articleAT&T's begun a push into digital media and addressable TV ads. Karl Spangenberg, VP of integrated advertising, talks about why marketers should care. ...
View articleA look at the month's top search terms in 10 categories. Read More...
View articleAOL purchase is a sign of traction in mobile ad market, analysts say. Read More...
View articleJennifer Feikin, director of Google Video, is leaving the company, Fortune reports Read More...
View articleJeff Jarvis's BuzzMachine has an interesting debate brewing over the evolution and future of classifieds, in light of recent deals between Facebook, F...
View articleYahoo is the subject of a civil suit alleging "operational deficiencies" in the firm's ad-serving technology caused Yahoo to lose market share and pus...
View articleMicrosoft's Windows Live Hotmail comes out of beta with brand and advertising opportunities, as well as filtering of unwanted messages. Read More...
View articleReactrix Grabs Danaher from MTVN; IFC Dials VMIX for Murder; Promotions and Hires at MRM, Active Marketing and Connexion Read More...
View articleConceding the obvious, CBS says efforts to get viewers to come to its Web site to view video have been a failure Read More...
View articleA new site section challenges users to cut greenhouse gases and promotes environmental causes. Read More...
View articleEyebeam, the non-profit group that promotes "shopdropping" -- a tactic used by artists and activists to clandestinely place objects in retail stores -...
View articleSo, the never-ending trademark suit against Google by American Blind & Wallpaper Factory will be tried by jury Read More...
View articleBazaarvoice plans to add a user-generated Q&A feature to its white label customer ratings and reviews service for retailers. Read More...
View articleThe firm is partnering with Amazon, Shopping.com and Metacafe, giving it access to 100 million ads that could be delivered. Read More...
View articleThe venerable agency rehires Tarik Sedkey as its new chief digital officer. Read More...
View articleAdvertisers, well most of them anyway, want Microsoft to do well in media and to pose a tougher challenge to Google's terrifying ascendancy Read More...
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