Blind Item Guessing Game
Media

Blind Item Guessing Game

19y Zachary Rodgers

Blind Item Guessing Game

Question: Which small ad network with wide reach among blogs is rumored to have been acquired by Google in recent weeks? ClickZ has heard from a relia...

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Participate in the Blog Reader Project
Media

Participate in the Blog Reader Project

19y Enid Burns

Participate in the Blog Reader Project

The Blog Reader Project is conducting a survey of blog readership, media consumption and demographics of visitors participating blogs Read More...

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Amazon, Simon & Schuster Promote Authors With Video and Podcasts
Media

Amazon, Simon & Schuster Promote Authors With Video and Podcasts

19y Matthew G. Nelson

Amazon, Simon & Schuster Promote Authors With ...

The retailer and the publisher are using cheap multimedia formats to generate buzz about authors and artists. Read More...

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Execs & Accounts for May 11, 2007
Media

Execs & Accounts for May 11, 2007

19y Matthew G. Nelson

Execs & Accounts for May 11, 2007

Sprint Nextel switches execs; Yahoo gets scientists; Revenue Science now in Santa Barbara. Read More...

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Ad Industry Groups Support Call for ComScore and Nielsen//NetRatings Audits
Media

Ad Industry Groups Support Call for ComScore and Nielsen//NetRatings Audits

19y Fred Aun

Ad Industry Groups Support Call for ComScore and N...

The American Association of Advertising Agencies, The Association of National Advertisers and The Advertising Research Foundation issued a statement s...

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Top 50 Advertisers by Media Value in March, 2007
Media

Top 50 Advertisers by Media Value in March, 2007

19y rumo

Top 50 Advertisers by Media Value in March, 2007

Top 50 Advertisers by Media Value in March, 2007 Read More...

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Is There an In-Stream Inventory Scarcity?
Media

Is There an In-Stream Inventory Scarcity?

19y Zachary Rodgers

Is There an In-Stream Inventory Scarcity?

There's a dearth of in-stream video inventory Read More...

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24/7 Real Media Confirms It's For Sale
Media

24/7 Real Media Confirms It's For Sale

19y Zachary Rodgers

24/7 Real Media Confirms It's For Sale

In the wake of rumors of an acquisition by WPP Group, 24/7 Real Media executives have confirmed the company is formally seeking a buyer Read More...

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Joost Secures $45 Million, CBS and Viacom Take Stakes
Media

Joost Secures $45 Million, CBS and Viacom Take Stakes

19y Zachary Rodgers

Joost Secures $45 Million, CBS and Viacom Take Sta...

Five firms have joined a huge $45 million funding round for Web video platform Joost, which has experienced some hiccups during its first days of unli...

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Bizarre Mets "Joe Dunkin' " Campaign
Media

Bizarre Mets "Joe Dunkin' " Campaign

19y Kate Kaye

Bizarre Mets "Joe Dunkin' " Campaign

I was just checking out the Mets site (yes, I am an addict), and noticed an intriguing yet bizzare campaign from Dunkin' Donuts Read More...

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IAB Wants Opinions on Rich App Guidelines
Media

IAB Wants Opinions on Rich App Guidelines

19y Kate Kaye

IAB Wants Opinions on Rich App Guidelines

The IAB has offered up proposed guidelines for measuring rich Internet applications and ads served within those increasingly popular environments Read...

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TXT-Plus
Media

TXT-Plus

19y Enid Burns

TXT-Plus

In many current marketing campaigns, txt is used to support a larger mobile effort rather than serve as the full mobile component Read More...

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Utah Lawmakers Shrink from Search Law
Media

Utah Lawmakers Shrink from Search Law

19y Kate Kaye

Utah Lawmakers Shrink from Search Law

It looks like Utah has its trademark tail between its legs Read More...

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Among Nonprofits, Christian Groups Lead Site Traffic
Media

Among Nonprofits, Christian Groups Lead Site Traffic

19y Kate Kaye

Among Nonprofits, Christian Groups Lead Site Traff...

Software provider Convio measured the online health of 30 nonprofit organizations, tracking e-mail file sizes, site traffic and online donations. Read...

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WebSideStory Changes Name, Upgrades Products
Media

WebSideStory Changes Name, Upgrades Products

19y Enid Burns

WebSideStory Changes Name, Upgrades Products

[UPDATE] WebSideStory began trading under the name Visual Sciences and released new versions of its HBX Analytics and Platform 5 offerings. Read More...

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Web Spending to Surge as All Auto Ad Spending Growth Drops
Media

Web Spending to Surge as All Auto Ad Spending Growth Drops

19y Kate Kaye

Web Spending to Surge as All Auto Ad Spending Grow...

A Borrell Associates report shows video and paid search advertising will attract 76 percent of local online dollars from auto advertisers by 2012. Rea...

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AdMob, Mywaves Offer New Mobile Video Format
Media

AdMob, Mywaves Offer New Mobile Video Format

19y Enid Burns

AdMob, Mywaves Offer New Mobile Video Format

AdMob and mywaves partner to offer video ad units to become part of the network's marketplace's new landing page solution. Read More...

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Google, Yahoo and Microsoft in NAA Cage Match
Media

Google, Yahoo and Microsoft in NAA Cage Match

19y Kate Kaye

Google, Yahoo and Microsoft in NAA Cage Match

It's not often you get the chance to see representatives from Google, Microsoft and Yahoo sitting in close proximity on the same stage Read More...

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Digital Marketing Remainders for May 9, 2007
Media

Digital Marketing Remainders for May 9, 2007

19y Zachary Rodgers

Digital Marketing Remainders for May 9, 2007

Bill Gates's final year with Microsoft will be all about the ads. At Microsoft's Strategic Accounts Summit yesterday, Gates told attendees his remaini...

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Microsoft Wants Agencies, Users to See the Silverlight
Media

Microsoft Wants Agencies, Users to See the Silverlight

19y Matthew G. Nelson

Microsoft Wants Agencies, Users to See the Silverl...

Silverlight set to help agency creative and technical teams deliver richer applications. Read More...

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Execs & Accounts for May 9, 2007
Media

Execs & Accounts for May 9, 2007

19y Matthew G. Nelson

Execs & Accounts for May 9, 2007

WMG taps JetBlue exec to lead digital marketing; Nationwide taps Wunderman for digital duties; Fuel Industries hires a creative strategy manager. Read...

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AQuantive Reports Q1 Growth in All Units
Media

AQuantive Reports Q1 Growth in All Units

19y Enid Burns

AQuantive Reports Q1 Growth in All Units

CEO Brian McAndrews told investors the company sees opportunity in a Google acquisition of DoubleClick. Read More...

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E-Mail Marketer Silverpop Buys Lead Management Firm
Media

E-Mail Marketer Silverpop Buys Lead Management Firm

19y Fred Aun

E-Mail Marketer Silverpop Buys Lead Management Fir...

The move allows Silverpop to integrate lifecycle marketing campaigns with its e-mail services. Read More...

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The Myth of Pre-Roll Video Ad Scarcity
Media

The Myth of Pre-Roll Video Ad Scarcity

19y Zachary Rodgers

The Myth of Pre-Roll Video Ad Scarcity

That there's a great scarcity of in-stream ad inventory around premium and semi-premium video content has become a truism. Don't believe it. Read More...

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Google Upgrades Analytics Product
Media

Google Upgrades Analytics Product

19y Kevin Newcomb

Google Upgrades Analytics Product

Google Analytics gets a makeover, offering a more holistic view of the data. Read More...

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Third Screen Media Sees Network Expansion
Media

Third Screen Media Sees Network Expansion

19y Enid Burns

Third Screen Media Sees Network Expansion

Mobile ad network Third Screen Media released a few statistics today Read More...

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MySpace/Photobucket Audience Overlap
Media

MySpace/Photobucket Audience Overlap

19y Zachary Rodgers

MySpace/Photobucket Audience Overlap

Mike Arrington notes that "the Photobucket deal will bring very few new customers to MySpace because of the nearly 100% overlap in users." True, but t...

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