Execs & Accounts for May 5, 2006
Media

Execs & Accounts for May 5, 2006

20y Zachary Rodgers

Execs & Accounts for May 5, 2006

Spark taps Winstar for ad representation; IndustryBrains signs deals. Read More...

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New Nonprofit Launches Multi-Million Dollar Cross Media Campaign
Media

New Nonprofit Launches Multi-Million Dollar Cross Media Campaign

20y Kate Kaye

New Nonprofit Launches Multi-Million Dollar Cross ...

Just in time for Cinco de Mayo, Mexicans and Americans Thinking Together aims to attract 1 million registered users to its site within the first week....

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Making, and Marketing, a Mobile Campaign
Media

Making, and Marketing, a Mobile Campaign

20y Enid Burns

Making, and Marketing, a Mobile Campaign

Basic elements of good Web marketing carry over to mobile Web sites providing for a lift in traffic and regular site visitors. Read More...

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Coffee Break
Media

Coffee Break

20y Enid Burns

Coffee Break

Advergame developer Blockdot created "Office Invaders," a "Space Invaders"-like game, for Baskin Robbins Read More...

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Spyware Perpetrators Get Slapped with Fines
Media

Spyware Perpetrators Get Slapped with Fines

20y Kate Kaye

Spyware Perpetrators Get Slapped with Fines

A couple of spyware perpetrators got slapped with some hefty fines today Read More...

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Why I've Never Been To A Class Reunion
Media

Why I've Never Been To A Class Reunion

20y Rebecca Lieb

Why I've Never Been To A Class Reunion

I've never been to a class reunion Read More

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Kebberfegg?
Media

Kebberfegg?

20y Rebecca Lieb

Kebberfegg?

Keberfegg (a name I'll either never remember, or one that will be seared into my brain forever -- can't tell yet) is a way cool way to aggregate and s...

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Microsoft AdCenter Goes Live
Media

Microsoft AdCenter Goes Live

20y Kevin Newcomb

Microsoft AdCenter Goes Live

The U.S. pilot is over. AdCenter now serves all ads on Microsoft's domestic sites. Read More...

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FM Launches Toolkit for Advertisers
Media

FM Launches Toolkit for Advertisers

20y Zachary Rodgers

FM Launches Toolkit for Advertisers

Marketersget 35 percent off their campaigns while the ad platform is in beta. Read More...

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MSN Gives Original Programming Another Shot
Media

MSN Gives Original Programming Another Shot

20y Kate Kaye

MSN Gives Original Programming Another Shot

MSN is reportedly partnering with Reveille and Be Jane to develop original Web content. Read More...

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Ingenio Adds SMS-Based 411 Service to Ad Network
Media

Ingenio Adds SMS-Based 411 Service to Ad Network

20y Zachary Rodgers

Ingenio Adds SMS-Based 411 Service to Ad Network

The company's pay-per-call ads will reach phone users via text message. Read More...

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24/7 Real Media Revenues Up in Q1
Media

24/7 Real Media Revenues Up in Q1

20y Kate Kaye

24/7 Real Media Revenues Up in Q1

The digital marketing firm cited strong search and international growth. Read More...

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Philips Bodygroom: Making Ass Shaving Manly
Media

Philips Bodygroom: Making Ass Shaving Manly

20y Zachary Rodgers

Philips Bodygroom: Making Ass Shaving Manly

How do you make something as vain as men's body shaving seem proudly masculine? By associating it with promiscuity, of course, and casting the microsi...

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WWE: Wrestling their way to Mobile
Media

WWE: Wrestling their way to Mobile

20y Enid Burns

WWE: Wrestling their way to Mobile

World Wrestling Entertainment (WWE) plans to enter the ring with mobile content on a global scale Read More...

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Marchex Buys Local Traffic Aggregator
Media

Marchex Buys Local Traffic Aggregator

20y Zachary Rodgers

Marchex Buys Local Traffic Aggregator

Marchex just made an acquisition that extends its local traffic holdings, and hence the amount of its online ad inventory that's targetable by region ...

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One More Reason to Listen
Media

One More Reason to Listen

20y Rebecca Lieb

One More Reason to Listen

If you're responsible for a brand, a Web site, a campaign or a business of any kind, you know you should be listening , don't you? Listening goes well...

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Ford Switches Global Tagline, Plans Online Documentary
Media

Ford Switches Global Tagline, Plans Online Documentary

20y Pamela Parker

Ford Switches Global Tagline, Plans Online Documen...

The company relaunches its flagship site and buys roadblocks on major portals. Read More...

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Report Shows Marketers Stick with Proven Interactive Media
Media

Report Shows Marketers Stick with Proven Interactive Media

20y Kate Kaye

Report Shows Marketers Stick with Proven Interacti...

A new Forrester Research report suggests marketers focus on ad targeting and forget RSS, blogs and podcasting for the time being. Read More...

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Ask.com Launches Second Post-Jeeves Campaign
Media

Ask.com Launches Second Post-Jeeves Campaign

20y Kevin Newcomb

Ask.com Launches Second Post-Jeeves Campaign

The search engine's latest effort stars one of the company's top scientists. Read More...

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AOL Ad Revenues Up 26%
Media

AOL Ad Revenues Up 26%

20y Kevin Newcomb

AOL Ad Revenues Up 26%

AOL's ad revenues rose 26 percent last quarter, but the $81 million gain was once again not enough to offset dialup service subscriber losses. Read Mo...

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Execs & Accounts for May 3, 2006
Media

Execs & Accounts for May 3, 2006

20y Zachary Rodgers

Execs & Accounts for May 3, 2006

iCrossing names Scales president; Spunlogic adds accounts; eStara hires, promotes. Read More...

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ABC Site Buckles as Network Streams First Ad-Supported Shows
Media

ABC Site Buckles as Network Streams First Ad-Supported Shows

20y Zachary Rodgers

ABC Site Buckles as Network Streams First Ad-Suppo...

The network's first ad-supported streams of hit TV shows appear to draw an unexpectedly large audience. Read More...

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Who's Authorized to Hit 'Send'?
Media

Who's Authorized to Hit 'Send'?

20y Rebecca Lieb

Who's Authorized to Hit 'Send'?

I've wiped myself off another e-mail list Read More

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Napster for the Unsigned, Unsung Heros?
Media

Napster for the Unsigned, Unsung Heros?

20y Kate Kaye

Napster for the Unsigned, Unsung Heros?

Just spotted a Napster ad pushing their new free service on MySpace, while I was listening to a new demo from Cheeseburger , a fave Brooklyn band of m...

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Net Neutrality Issue Dissed by Senate Hulkster
Media

Net Neutrality Issue Dissed by Senate Hulkster

20y Kate Kaye

Net Neutrality Issue Dissed by Senate Hulkster

The Senate's resident hulkster has unleashed a new telecom bill, but evidently Ted Stevens's proposal doesn't touch on the net neutrality issue that's...

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Apple Wants You to Spread the Word
Media

Apple Wants You to Spread the Word

20y Rebecca Lieb

Apple Wants You to Spread the Word

Go forth and podcast. It's obvious why Apple would have a vested interest in promoting podcasting, but it was still a surprise to get an e-mail from t...

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I Me Mine
Media

I Me Mine

20y Rebecca Lieb

I Me Mine

Stuart Elliott writes a piece in today's New York Times entitled "Nowadays, It's All Yours, Mine or Ours." It explores the trend of personalized-sound...

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