Comet Systems, developers of the CometCursor, unveiled the Cometized Banner, a new product for online advertisingthat automatically serves branded cur...
View articleAt breakfast with president Gene Kavner of Web3000, Dana learned they are building an ad network based on Internet shareware. The idea is to take the ...
View articleAffiliate marketing company LinkShare Corp. has been selected by Dell Computer to develop and manage anaffiliate marketing program for its Asia Pacifi...
View articleEach Sunday Dana tries to ride his bike in Atlanta. It's frustrating because of the way cities develop with cul de sacs, widened highways and choking ...
View articleThe National Association of College Stores Inc.(NACS), a trade association for the collegiate retailing industry, filed afederal lawsuit against Varsi...
View articleAd network and ad serving technology company Real Media said it landed 59 newadvertisers in September and October in categories including automotive,t...
View articleDirect marketing and media firm VentureDirect Worldwide said itsonline divisions have grown by 500 percent in the first nine months of 1999 comparedto...
View articleHome shopping network ValueVision International Inc. named CampbellMithun Esty (CME) as its advertising agency of record to develop amulti-million dol...
View articleNORDSTROM.com, a subsidiary of departmentstore chain Nordstrom Inc., launched its first national advertising campaignto promote NORDSTROMshoes.com. Re...
View articleePHONE Telecom Inc. has retained Capital Research Group Inc. asits financial public relations firm. Read More...
View articlePolitics.com Inc. signed an exclusive advertising rep agreement with 24/7 Media Inc. Read More...
View articleDoubleClick Inc. said it signed 88domestic and 16 international clients for its DART (Dynamic AdvertisingReporting and Targeting) technology during th...
View articleDirect mail marketing company ADVO Inc. and Web coupon and marketingpromotion site CoolSavings are teaming up to launch anintegrated marketing initiat...
View articleA new survey of advertisers indicates that while 66 percent of respondentsare still spending more on traditional media, 19 percent currently have anev...
View articleInteractive agency Modem Media Poppe Tyson Inc.posted third quarter net income of $1.31 million, or 12 cents per share,compared to a loss of $1.13 mil...
View articleInteractive agency K2 Design Inc. posted net income for thethird quarter of $266,000, compared to a loss for the same period last yearof $339,000. Rea...
View articleOnline loan marketplace LendingTree Inc. selected Mullen as the agency of record for thecompany's $50 million national advertising account. Read More...
View articleAdTech starts Monday in New York, and Dana will be there for you. Before he goes, a review of two books on the essence of good marketing. Both are wel...
View articleSelfCare.com selected Mediaplex for its online marketingprogram and will use the company's mobile Java objects technology MOJO andits alliance with Do...
View articleDoubleClick Inc. said that it hascompleted its merger with NetGravity Inc. following approval by thestockholders of NetGravity Read More...
View articleSpanish language retailer Español.com officially launched and said itplans a$10 million advertising campaign targeted at the U.S. Latino market, Puert...
View articleOnline ad network Adsmart said that its NetFuerza division,added five new sites recently and now, represents 59 sites totaling 40million monthly impre...
View article2 Guys Who Do Ads Inc. in New York said it has been named the first agency ofrecord for weather insurance operation RainDay.com and said billings aree...
View articleMarket research company Harris Interactive signed anagreement with Olympic Properties of the United States (OPUS) to become theexclusive supplier of m...
View articleOnline marketing company and ad network Media Inc. is offering a millenniumsponsorship package called "Win Your Ultimate New Year Resolution" promotio...
View articleDana thinks discussing politics is about as much fun as getting a tooth pulled without anesthesia. He finds business more fun, too, partly because cha...
View articleE-mail marketing software company Socketware Inc. and Brightware Inc., a supplier of customerassistance software, formed an alliance to jointly promot...
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