E*Trade Baby Has Nothing to Say on Twitter
Media

E*Trade Baby Has Nothing to Say on Twitter

17y Zachary Rodgers

E*Trade Baby Has Nothing to Say on Twitter

Twitter has demonstrated value for companies with something to say and an eagerness to engage Read More...

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WPP Continues Tech and Consulting Push with Omniture Investment
Media

WPP Continues Tech and Consulting Push with Omniture Investment

17y Kate Kaye

WPP Continues Tech and Consulting Push with Omnitu...

WPP's $25 million investment could further establish Omniture's foothold among existing and new agency partners and ad clients. Read More...

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Glam Buys Ad Delivery and Optimization Firm
Media

Glam Buys Ad Delivery and Optimization Firm

17y Fred Aun

Glam Buys Ad Delivery and Optimization Firm

Three-year-old AdaptiveAds has offices in California and India. Read More...

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Shifts in Media Raise Questions of Where Ad Value Lies
Media

Shifts in Media Raise Questions of Where Ad Value Lies

17y Kate Kaye

Shifts in Media Raise Questions of Where Ad Value ...

Digital media execs at a panel this week discussed integration, data usage, and the pros and cons of targeting technologies. Read More...

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Execs & Accounts: AKQA, TBWAChiatDay, Crisp Wireless
Media

Execs & Accounts: AKQA, TBWAChiatDay, Crisp Wireless

17y Enid Burns

Execs & Accounts: AKQA, TBWAChiatDay, Crisp Wi...

New York City Ballet selects digital agency of record; Nissan's 370Z gets starring role in six-part Webisode. Read More...

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AOL to Lay Off Approximately 700 in Rolling Cuts
Media

AOL to Lay Off Approximately 700 in Rolling Cuts

17y Zachary Rodgers

AOL to Lay Off Approximately 700 in Rolling Cuts

Cuts will occur in units that don't directly support its Platform A, MediaGlow, and People Networks divisions. Read More...

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On Newspaper Sites, Ad Spam, and Lack of User Experience Foresight
Media

On Newspaper Sites, Ad Spam, and Lack of User Experience Foresight

17y Kate Kaye

On Newspaper Sites, Ad Spam, and Lack of User Expe...

We all know the dire straits the newspaper industry is in Read More...

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No Turf War on Video Standards Between IAB and Vivaki's 'The Pool'
Media

No Turf War on Video Standards Between IAB and Vivaki's 'The Pool'

17y Zachary Rodgers

No Turf War on Video Standards Between IAB and Viv...

Two efforts to create ad standards for video may seem to be at cross-purposes, but that's not the case, say the parties involved. Read More...

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Facebook Lets Advertisers Poll Its Users
Media

Facebook Lets Advertisers Poll Its Users

17y Douglas Quenqua

Facebook Lets Advertisers Poll Its Users

First advertisers to try the format are Papa John's and Careerbuilder, which will use it to support its Super Bowl advertising. Read More...

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Execs & Accounts: Tribal DDB, Hearst Digital, Tribal Fusion
Media

Execs & Accounts: Tribal DDB, Hearst Digital, Tribal Fusion

17y Jack Marshall

Execs & Accounts: Tribal DDB, Hearst Digital, Trib...

Tribal DDB names MD, ECD in Chicago; Hearst Digital launches "fragrance finder" for Michael Edwards; Tribal Fusion hires VP of strategic development. ...

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Yahoo CEO Stresses Dedication to Righting the Ship
Media

Yahoo CEO Stresses Dedication to Righting the Ship

17y Kate Kaye

Yahoo CEO Stresses Dedication to Righting the Ship

Decreased demand for premium display advertising continues to plague the firm as its new CEO takes a reasonable, yet optimistic outlook. Read More...

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MTVN's Deal with JibJab Exemplifies Branded Comedy Content Trend
Media

MTVN's Deal with JibJab Exemplifies Branded Comedy Content Trend

17y Kate Kaye

MTVN's Deal with JibJab Exemplifies Branded Comedy...

MTV Networks partners with animation studio JibJab, in part, to provide custom content for advertisers. Read More...

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Condé Nast Digital to Oversee All Publisher's Web Properties
Media

Condé Nast Digital to Oversee All Publisher's Web Properties

17y Douglas Quenqua

Condé Nast Digital to Oversee All Publisher's Web ...

Move will ease process for buying ad space across all sites, publisher says. Read More...

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U.S. Doctors Are Heavy Users of Social Networks, Online Video
Media

U.S. Doctors Are Heavy Users of Social Networks, Online Video

17y Virginia Citrano

U.S. Doctors Are Heavy Users of Social Networks, O...

Survey finds physicians very active on Sermo and other specialized social networking sites. Read More...

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Men's Site Breaks Out Original Creative
Media

Men's Site Breaks Out Original Creative

17y Enid Burns

Men's Site Breaks Out Original Creative

Break.com plans to work with sponsors to create branded original content. Read More...

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Its Print Program Dead, Google Still Aims to Transform Radio Ads
Media

Its Print Program Dead, Google Still Aims to Transform Radio Ads

17y Kate Kaye

Its Print Program Dead, Google Still Aims to Trans...

The inefficiency of legacy newspaper systems may have been a reason Google ditched its print ad program, but the firm appears dedicated to its radio a...

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A Leibowitz-Led FTC May Strengthen Spotlight on Digital Ads
Media

A Leibowitz-Led FTC May Strengthen Spotlight on Digital Ads

17y Kate Kaye

A Leibowitz-Led FTC May Strengthen Spotlight on Di...

Online ad industry will probably continue to be a hot-button if FTC Commissioner Jon Leibowitz is named chairman. Read More...

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Firm Settles With Florida Over Deceptive Mobile Content Offers
Media

Firm Settles With Florida Over Deceptive Mobile Content Offers

17y Zachary Rodgers

Firm Settles With Florida Over Deceptive Mobile Co...

Mobile Messenger becomes latest company to fund the state's cyberfraud crackdown with a $1 million settlement. Read More...

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E*Trade Milks the Talking Baby on Social Sites
Media

E*Trade Milks the Talking Baby on Social Sites

17y Fred Aun

E*Trade Milks the Talking Baby on Social Sites

Ahead of a new Super Bowl ad starring its grown-up-sounding infant, the online trader looks to Facebook, YouTube and Twitter to build buzz for the spo...

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Execs & Accounts: MRM Worldwide, Tremor, SheKnows
Media

Execs & Accounts: MRM Worldwide, Tremor, SheKnows

17y Enid Burns

Execs & Accounts: MRM Worldwide, Tremor, SheKnows

MRM Worldwide hires a managing director for its Seattle office; Tremor Media and Axel Springer Media Impact partner. Read More...

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Digital TV Turnover Delays
Media

Digital TV Turnover Delays

17y Enid Burns

Digital TV Turnover Delays

The date for the broadcast turnover from analog to digital TV is still to be determined Read More...

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Are You Speaking Android?
Media

Are You Speaking Android?

17y Enid Burns

Are You Speaking Android?

I've had a T-Mobile G1 handset using the Android operating system to test for the past few weeks and frankly I've been hard pressed to write about my ...

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Vatican 2.0
Media

Vatican 2.0

17y Kate Kaye

Vatican 2.0

All my fellow [lapsed] Catholics out there might get my little pun Read More

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The Daily Beast Tries Sponsored Article Format with 'Benjamin Button'
Media

The Daily Beast Tries Sponsored Article Format with 'Benjamin Button'

17y Enid Burns

The Daily Beast Tries Sponsored Article Format wit...

The entertainment world is abuzz with talk of Oscar nominations and "The Curious Case of Benjamin Button" earned 13 nods including one for Best Suppor...

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CNN.com Tests Longer Video Ads in Live Streams
Media

CNN.com Tests Longer Video Ads in Live Streams

17y Ken Liebeskind

CNN.com Tests Longer Video Ads in Live Streams

Starbucks and Cisco purchased in-stream ads of up to a minute in CNN's live coverage of Tuesday's inauguration. Read More...

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Execs & Accounts: Steve Berkowitz, Microsoft, Bebo
Media

Execs & Accounts: Steve Berkowitz, Microsoft, Bebo

17y Enid Burns

Execs & Accounts: Steve Berkowitz, Microsoft, Bebo

Former Ask.com CEO travels to Move.com; Eric Hadley returns to Microsoft to lead branding and global marketing. Read More...

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WPP's Sorrell and Agency Execs Question Future of Display
Media

WPP's Sorrell and Agency Execs Question Future of Display

17y Jack Marshall

WPP's Sorrell and Agency Execs Question Future of ...

WPP founder and CEO, Martin Sorrell, has openly expressed his concerns about the future of the online display market Read More...

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