Top Presidential Campaigns Took Few E-mail Breaks in August
Marketing

Top Presidential Campaigns Took Few E-mail Breaks in August

19y Kate Kaye

Top Presidential Campaigns Took Few E-mail Breaks ...

Top polling presidential candidates used e-mail to promote campaign events, discuss issues and drive users to sign petitions and watch videos. Read Mo...

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Hitwise: Obama and Paul Top Traffic Charts in August, Thompson Shows Strength
Marketing

Hitwise: Obama and Paul Top Traffic Charts in August, Thompson Shows Streng...

19y Kate Kaye

Hitwise: Obama and Paul Top Traffic Charts in Augu...

According to Hitwise, Thompson's site traffic ranked third among all candidates from both parties. Read More...

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McCain Sole Display Ad Candidate in July, Shows AdRelevance
Marketing

McCain Sole Display Ad Candidate in July, Shows AdRelevance

19y Kate Kaye

McCain Sole Display Ad Candidate in July, Shows Ad...

UPDATE: Display ad impressions for the Republican Senator have steadily dropped over the past few months, from 11.5 million in April to 125,000 in Jul...

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BlueLithium Joins in Push for Political Dollars, but Is It Worth It?
Marketing

BlueLithium Joins in Push for Political Dollars, but Is It Worth It?

19y Kate Kaye

BlueLithium Joins in Push for Political Dollars, b...

The ad network has repackaged its pre-existing ad network as a Voter Network, and is running widget-like ads for liberal activist group MoveOn.org. Re...

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Presidential Primary Underdogs Send E-mail, Too
Marketing

Presidential Primary Underdogs Send E-mail, Too

19y Kate Kaye

Presidential Primary Underdogs Send E-mail, Too

Campaigns for Republican lesser-knowns sent out far fewer messages than their Democratic counterparts. Read More...

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YouTube Debate May Have Affected Candidate Site Traffic
Marketing

YouTube Debate May Have Affected Candidate Site Traffic

19y Kate Kaye

YouTube Debate May Have Affected Candidate Site Tr...

Obama and Paul maintained top positions in the last weeks in July, according to Hitwise. Read More...

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Politicos Weigh In on McCain's Woes and Web Campaign
Marketing

Politicos Weigh In on McCain's Woes and Web Campaign

19y Kate Kaye

Politicos Weigh In on McCain's Woes and Web Campai...

Could the pared down campaign be doing something different on the Web to hoist the Republican Arizona Senator out of the perceived slump? Read More...

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McCain and Romney Simplify Ads in June, Tancredo Goes on Attack
Marketing

McCain and Romney Simplify Ads in June, Tancredo Goes on Attack

19y Kate Kaye

McCain and Romney Simplify Ads in June, Tancredo G...

UPDATE: New candidate advertiser Republican Tom Tancredo ran the most display ads in June, according to AdRelevance. Read More...

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Raising Presidential Campaign Cash Takes E-mail Form in June
Marketing

Raising Presidential Campaign Cash Takes E-mail Form in June

19y Kate Kaye

Raising Presidential Campaign Cash Takes E-mail Fo...

The big campaigns used the e-mail platform in June to promote events, tout polling success, and show off whistle-stop campaign photos, all in the hope...

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Romney Joins Web Ad Buying, Clinton Drops Out, McCain Still Leads
Marketing

Romney Joins Web Ad Buying, Clinton Drops Out, McCain Still Leads

19y Kate Kaye

Romney Joins Web Ad Buying, Clinton Drops Out, McC...

UPDATE According to AdRelevance information, John McCain 2008 and Romney for President ran ads focused on leadership, the military and wasteful spendi...

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Study: Edwards Search Campaign Lacks Efficiency, McCain's Is Strong
Marketing

Study: Edwards Search Campaign Lacks Efficiency, McCain's Is Strong

19y Kate Kaye

Study: Edwards Search Campaign Lacks Efficiency, M...

UPDATE: In terms of visibility, McCain came out ahead, showing up prominently in searches for several issue-based terms. Read More...

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Giuliani Site Visitors Seek Health Content, Clinton's Go for Games and Country Music
Marketing

Giuliani Site Visitors Seek Health Content, Clinton's Go for Games and Coun...

19y Kate Kaye

Giuliani Site Visitors Seek Health Content, Clinto...

Behavioral ad network Tacoda measured how likely visitors to presidential campaign sites were to check out certain types of Web content. Read More...

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Clinton Surpasses Obama in Site Traffic Race, Paul Rockets to First
Marketing

Clinton Surpasses Obama in Site Traffic Race, Paul Rockets to First

19y Kate Kaye

Clinton Surpasses Obama in Site Traffic Race, Paul...

Hitwise data show the ebb and flow of traffic to the official sites of the Democratic and Republican presidential primary candidates. Read More...

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Candidates Using E-mail for More Than Fundraising in May, June
Marketing

Candidates Using E-mail for More Than Fundraising in May, June

19y Kate Kaye

Candidates Using E-mail for More Than Fundraising ...

Data from Email Data Source finds top presidential candidates sent anywhere from three to 17 e-mail newsletters each in May and early June. Read More...

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Clinton on CNN Only, McCain on Conservative Sites and Networks in April
Marketing

Clinton on CNN Only, McCain on Conservative Sites and Networks in April

19y Kate Kaye

Clinton on CNN Only, McCain on Conservative Sites ...

UPDATE AdRelevance data show the two presidential campaigns ran thousands of Web ad impressions during the month of April, but took very different app...

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Dem Presidental Candidates Attract Techies, Rudy Draws Military
Marketing

Dem Presidental Candidates Attract Techies, Rudy Draws Military

19y Kate Kaye

Dem Presidental Candidates Attract Techies, Rudy D...

Data on site users compiled by Tacoda also shows Clinton is the only of four candidates tracked who draws users visiting Hispanic community sites. Rea...

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What Obama and Clinton Fans View Online
Marketing

What Obama and Clinton Fans View Online

19y Kate Kaye

What Obama and Clinton Fans View Online

Tacoda paired its data with ComScore's to determine what visitors to Hillary Clinton's and Barack Obama's campaign sites look at elsewhere online. Rea...

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McCain Takes to Video and Search Ads, Dems to Blogs
Marketing

McCain Takes to Video and Search Ads, Dems to Blogs

19y Kate Kaye

McCain Takes to Video and Search Ads, Dems to Blog...

Democratic Presidential hopefuls are hitting the blogs, but Republican Senator John McCain is using paid video and display ads. Read More...

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Political Pre-Roll Lags Despite Online Video Hype
Marketing

Political Pre-Roll Lags Despite Online Video Hype

19y Kate Kaye

Political Pre-Roll Lags Despite Online Video Hype

Ad length, inexperience, publisher approval, and cost all contribute to a dearth of political pre-roll ads. Read More...

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Campaign '08 Ad Gallery: John McCain 2008
Marketing

Campaign '08 Ad Gallery: John McCain 2008

19y Kate Kaye

Campaign '08 Ad Gallery: John McCain 2008

John McCain 2008 ran a wide variety of display ads on the Web throughout the 2007 and 2008 presidential election season. ClickZ Campaign ’08 has...

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Campaign '08 Ad Gallery: Obama for America
Marketing

Campaign '08 Ad Gallery: Obama for America

19y Kate Kaye

Campaign '08 Ad Gallery: Obama for America

Obama for America placed a variety of display ads on the Web throughout the 2007 and 2008 presidential primaries, and during the 2008 general election...

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Campaign '08 Ad Gallery: Hillary Clinton for President
Marketing

Campaign '08 Ad Gallery: Hillary Clinton for President

19y Kate Kaye

Campaign '08 Ad Gallery: Hillary Clinton for Presi...

Hillary Clinton for President placed relatively few display ads on the Web throughout the 2007 and 2008 Democratic presidential primary, compared to B...

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Gubernatorial Candidates Get in Web State of Mind
Marketing

Gubernatorial Candidates Get in Web State of Mind

20y Kate Kaye

Gubernatorial Candidates Get in Web State of Mind

Candidates for Governor in Colorado, Michigan, Texas and elsewhere are running Web ad campaigns to push their messages. Read More...

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