The rise of social will influence how you develop marketing campaigns, but are you capitalising on it or waiting for others to set the rules for you. ...
View articleOnline retailer follows in the footsteps of P&G, Delta, and Nine West. Read More...
View articleTo combat Snooki's star power, USA Network crafted a mix of display ads, celebrity-driven social media, and guerilla tactics. Read More...
View articleAdvertisers can now target based on job title and company name. Read More...
View articleBrewer "sponsors" $1 donations to Iraq and Afghanistan War vets. Read More...
View articleFive tips for creating an effective relationship between marketing and software development teams. Read More...
View articleCoca Cola, Levi's, and Anheuser Busch are already running "Sponsored Stories." Read More...
View articleEMarketer predicts micro-blogging site will become Facebook's social advertising sidekick. Read More...
View articleYou can check in and tune in four out of the five. Read More...
View articleNew agency will bring together its own technologists with videographers, journalists and other content creators. Read More...
View articleInstead of buying Groupon, Google jumps into the daily deals space with its own product. Read More...
View articleGroupon Hong Kong has partnered with location-based service Jiepang to offer daily deals on smartphones. Read More...
View articleSocial site may have bolstered Q4 ad sales by adding a fourth placement last fall. Read More...
View articleSocial-buying platform hits $13 million in sales during 20-hour period, beating Gap’s record-breaking ‘Groupon.’ Read More...
View articleSocialCode is latest attempt by WaPo to find new revenue sources as publishing business contracts. Read More...
View articleObjectiveMarketer provides social marketing tools to clients like Cisco WebEx and Answers.com. Read More...
View articleE-retail giant's $20-for-$10 LivingSocial voucher has gone viral, establishing a blistering sales pace during the campaign's initial hours. Read More...
View articleWhat makes someone influential online? One more company has an idea. Read More...
View articleThe social Web has become the backbone of the value exchange, driving recovering segments of the market. Read More...
View articleHow do businesses demonstrate value in social media? Here are some ways. Read More...
View articleSocial site asks users for city-specific data after earning $1.86 billion in ad sales last year. Read More...
View articleVacation rentals brand is arming its network of home renters with customized versions of Super Bowl ad. Read More...
View articleSun-Times film critic answers ClickZ's questions on his foray into affiliate marketing through Twitter and Facebook. Read More...
View articleMarketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Read More...
View articleGuided by Google AdWords data, a shopping comparison site has increased its Twitter followers dramatically. Read More...
View articleThe ideal community management team consists of learners and practitioners who are passionate about all aspects of the many roles they make up. Read M...
View articleWhat marketers can learn from The Columbus Dispatch's social faux pas when it yanked the "Golden Voice's" video from YouTube. Read More...
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