'Jersey Shore' Builds Momentum with Social Apps
Social

'Jersey Shore' Builds Momentum with Social Apps

16y Lisa Lacy

'Jersey Shore' Builds Momentum with Social Apps

Twitter and iPhone integrations support the MTV reality show's surging popularity. Read More...

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How Are You Saying 'Thank You' to Your Customers and Audience?
Social

How Are You Saying 'Thank You' to Your Customers and Audience?

16y Liana Evans

How Are You Saying 'Thank You' to Your Customers a...

Social media etiquette: Dos and don'ts for strengthening online relationships with customers and other people who engage with your brand. Read More...

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Social Media All-Stars
Social

Social Media All-Stars

16y Erik Qualman

Social Media All-Stars

Twenty social media marketing gurus who deserve your attention. Read More...

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2010 and Web 3.0: The Year of the Social Business
Social

2010 and Web 3.0: The Year of the Social Business

16y Dave Evans

2010 and Web 3.0: The Year of the Social Business

As the social Web continues to impact the business world, it's time to reconsider business design. Read More...

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Avoiding Collisions on the Social Web
Social

Avoiding Collisions on the Social Web

16y Dave Evans

Avoiding Collisions on the Social Web

Lessons from MSN China, HÄagen-Dazs, Costco, and American Express. Read More...

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Interactive Application vs. Social Campaign
Social

Interactive Application vs. Social Campaign

16y Dave Evans

Interactive Application vs. Social Campaign

What makes an application "social," and why you should care. Read More...

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Social Business: Creating a Foundation for Growth
Social

Social Business: Creating a Foundation for Growth

16y Dave Evans

Social Business: Creating a Foundation for Growth

Three realistic tips to help optimize your social media program. Read More...

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Media and Publishing: New Social Tools Worth Noting
Social

Media and Publishing: New Social Tools Worth Noting

16y Dave Evans

Media and Publishing: New Social Tools Worth Notin...

What Condé Nast could have learned from Meredith Publishing, iVillage, MTV's Guarida Azul, and Belo Interactive. Read More...

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Social Media Is Tailor-Made for SMBs
Social

Social Media Is Tailor-Made for SMBs

16y Dave Evans

Social Media Is Tailor-Made for SMBs

How three small to medium-sized businesses tapped social networks to connect with customers. Read More...

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How to Empower Employees for Social Business
Social

How to Empower Employees for Social Business

16y Dave Evans

How to Empower Employees for Social Business

Three steps for building a business that can generate the conversations that generate sales. Read More...

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Social Business and Customer Relationship Management
Social

Social Business and Customer Relationship Management

16y Dave Evans

Social Business and Customer Relationship Manageme...

New tools are emerging that will bring better business insights from customer relationships and social media. Read More...

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Brands Show Off Their Social Side at IAB's MIXX
Social

Brands Show Off Their Social Side at IAB's MIXX

17y Anna Maria Virzi

Brands Show Off Their Social Side at IAB's MIXX

Bank of America, General Mills' Betty Crocker, and Frito-Lay's Cheetos play up their social marketing efforts. Read More...

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Social Business: The New Black
Social

Social Business: The New Black

17y Dave Evans

Social Business: The New Black

Social business strategy connects customers with each other and simultaneously with the business. A look at brands and experts who are making this con...

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Getting Down to Business on the Social Web
Social

Getting Down to Business on the Social Web

17y Dave Evans

Getting Down to Business on the Social Web

Engaging the collective is one thing. Doing something constructive is something else. It's time to be constructive. Read More...

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Oreo Takes Big Budget Baby Step in Social Media
Social

Oreo Takes Big Budget Baby Step in Social Media

17y Anna Maria Virzi

Oreo Takes Big Budget Baby Step in Social Media

Oreo has tapped star power to promote its new Golden Double Stuf cookie. Read More...

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SES: Managing Social Media
Social

SES: Managing Social Media

17y Dave Evans

SES: Managing Social Media

Three guidelines for a better social Web experience for users and the realization of a truly powerful approach to marketing. Read More...

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Social Media: Managing Conversations and Reputations When the User Is in Control [Podcast]
Social

Social Media: Managing Conversations and Reputations When the User Is in Co...

17y SES San Jose 2009

Social Media: Managing Conversations and Reputatio...

What your customers say about you online - both on your site and elsewhere - has an impact on your marketing efforts. Read More...

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Building a Community, Not a Theater
Social

Building a Community, Not a Theater

17y Dave Evans

Building a Community, Not a Theater

How four brands give their communities a reason to engage and do more. Read More...

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The Essence of Social Grace
Social

The Essence of Social Grace

17y Dave Evans

The Essence of Social Grace

The difference between black hat and white hat in social media marketing has more to do with intent than actual practice. Read More...

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Product Reviews as Social Media Marketing
Social

Product Reviews as Social Media Marketing

17y Dave Evans

Product Reviews as Social Media Marketing

You know about Twitter and Facebook and all the rest. But product reviews as social media? You bet. Read More...

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Social Media in the Nonprofit Sector
Social

Social Media in the Nonprofit Sector

17y Dave Evans

Social Media in the Nonprofit Sector

An initiative helps several nonprofit organizations develop a social media marketing plan. Here's what turned up. Read More...

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Making Quantitative Sense of the Social Web
Social

Making Quantitative Sense of the Social Web

17y Dave Evans

Making Quantitative Sense of the Social Web

Combine tactical measures and conversational data to devise a way to determine the return on social media investments. Read More...

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Get Started With Social Media
Social

Get Started With Social Media

17y Dave Evans

Get Started With Social Media

Three things you can do today to get started in social media. Read More...

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Gap Widens Between Consumers and Marketers
Social

Gap Widens Between Consumers and Marketers

17y Dave Evans

Gap Widens Between Consumers and Marketers

To succeed at social media marketing, a business must build trust and operate in alignment with its customers' interests rather than self-interest. Re...

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Marketing: Redefining What It Means
Social

Marketing: Redefining What It Means

17y Dave Evans

Marketing: Redefining What It Means

Redefine what marketing means within your organization and move your brand forward, faster than you ever thought possible. Read More...

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In Earth Day Tie-In, Beauty Retailer Offers Virtual Gift on Facebook
Social

In Earth Day Tie-In, Beauty Retailer Offers Virtual Gift on Facebook

17y Fred Aun

In Earth Day Tie-In, Beauty Retailer Offers Virtua...

Sephora virtual gift campaign comes with an in-store twist. Read More...

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Marketing and Operations Take Another Step Closer
Social

Marketing and Operations Take Another Step Closer

17y Dave Evans

Marketing and Operations Take Another Step Closer

Bob Pearson's move from Dell to the Blog Council brings attention to the fusion of marketing and operations driven by the social Web. Read More...

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