eBay revealed a more complete look yesterday with a strategy and vision defined by new levels of personalization and another step toward instant grati...
View articleBlogging offers marketers multiple business benefits, not the least of which are SEO benefits and the ability to attract media attention. See how blog...
View articleAs TV networks and programs invest more in second screen apps and social TV to leverage the increase in mobile device and tablet usage, there’s much t...
View articleWhere do you get the data needed to measure your social media customer experience program? Columnist Dave Evans shares data sources and importantly, h...
View articleSocial platforms in China are increasingly facilitating e-commerce sales. And what this would mean for brands. Read More...
View articleIndie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Mag...
View articleCheez-It's social media agency, Razorfish, covered a smart car in crackers and then tweeted a picture of it to @SmartCarUSA. It then upped the ante on...
View articlePortent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Read More...
View articleNew retargeting options are coming to Facebook that won't force you to go through Facebook Ad Exchange. Read More...
View articleStarbucks #ComeTogether campaign aims to harness the growth in use of social media for political organizing. Read More...
View articleTwitter advertisers now have access to an option allowing them to them to schedule paid advertisement tweets up to a year in advance. Read More...
View articleIn using LinkedIn as a sales machine, two critical areas must be discussed and considered: LinkedIn Company Pages and LinkedIn Groups. Read More...
View articleBrand marketers and their agencies have two big dreams for digital: simplicity and reach. Marko Muellner talks 2014 as year one for Social TV. Read Mo...
View articleFacebook has officially rolled out its new Page Insights analytics bringing better insight in a more simple-to-understand manner. Read More...
View articleBut you're more likely to gain a retweet using the microblog's native image uploading service. Read More...
View articleFacebook has removed the "Who can look up your Timeline by name?" search feature. All users will now show up whenever someone types their name in the ...
View articleUsers will start seeing promoted pins in their pin stream. Pinterest has officially begun including promoted pins, which appear almost identical to re...
View articleFacebook and Twitter are competing to show greater advertising value to TV networks as real-time content and screen convergence rule the day. Read Mor...
View articleFacebook's redesigned ad buying process now begins with a list of eight defined objectives. This means marketers will no longer be picking the ad unit...
View articleInstagram will have a natural role in mobile advertising because visuals are an increasingly decisive element of efficient campaigns, says Eric Mugnie...
View articleThese constant marketing truths and tactics should be kept in mind when designing and implementing social programs. Read More...
View articleThe result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interact...
View articleTravelers and National Parks fans are seeking information elsewhere since all federal social accounts went silent as a result of the government shutdo...
View articleYelp has introduced a new cost-per-click (CPC) program for its enhanced listing option. These programs are offered on a 6- or 12-month initial term. R...
View articleTime is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season. Read More...
View articleSixty-seven percent of top brands are now using Instagram, which they see as a great platform for reaching new, younger, tech-aware audiences. Here ar...
View articleIt’s one of the most maddening conundrums of social marketing: “I have great content. I’m promoting it. But no one clicks through to...
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