The platform has developed a number of new features, among them "Loop Counts," a new metric that allows Vine users to observe in real time how popular...
View articleSocial advocates are important for your brand for more than just the good recommendations they could potentially write - loyal advocates will also def...
View articleThe social media giant’s two new enhancements make remarketing on Facebook more powerful. So how can marketers benefit from the new features? Read Mor...
View articleCorporate executives can overcome their fears about social marketing and become confident social ambassadors by starting with these practical techniqu...
View articleThe location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more ...
View articleNow, publishers who use MoPub can manage multiple native ad networks instead of just a single ad source. Will this new feature pose a threat to Facebo...
View articleThe combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from the...
View articleA sizeable 62 percent of consumers believe that social media has no influence on their purchasing decisions. But is that really the case? Read More...
View articleBuffalo Wild Wings is joining in on World Cup fever and using Instagram Direct to reward select fans. That makes it one of only a handful of brands to...
View articleSocial media is inherently "rich," but it is more than 75 percent mobile, which presents a slew of new challenges for marketers. How can we embrace so...
View articleIn order to deliver more relevant content, Facebook has improved its video rankings to include factors such as whether a user has watched a video. Rea...
View articleThe SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Read More...
View articleThe company was the highest-ranked tech brand on LinkedIn’s very first list of the 10 most influential global brands. Read More...
View articleFacebook's Snapchat rival is back again and this time it's here to stay (we think). What does Slingshot mean for advertisers? Read More...
View articleThe blogging site will run sponsored content on parent company Yahoo's owned-and-operated sites. Is it a good monetization strategy? Read More...
View articleThere are a number of different ways that small and medium-sized businesses can use Twitter to tap into the World Cup buzz happening on the social net...
View articleThese 10 tips can help your brand grow its social media audience, and in turn likely increase engagement, return on investment, and conversions as wel...
View articleThe Weather Company and Twitter have partnered to allow brands and marketers to tap into weather data to better target users. Read More...
View articleThe majority of brands are highly involved in social media content production, but few of them actually test the content before deployment, says the A...
View articleAs we develop nurture campaigns, we should strive to build relationships with those on the other end, creating something for them when they want to sl...
View articleThis time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming m...
View articleThe social effort from the U.K. supermarket chain has resulted in the purchase of more than 80,000 bottles of wine so far. Read More...
View articlePinterest's new guided search feature may mean the social media platform could become the next big thing in search. What do the changes mean for marke...
View articleTwitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertis...
View articleThe social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads. ...
View articleThe global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...
View articleAfter abandoning its Poke app last month, Facebook mistakenly released its new mobile product to rival Snapchat, and then pulled it – but the social n...
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