Will Facebook's iFrames Kill Brand Sites?
Social

Will Facebook's iFrames Kill Brand Sites?

15y Christopher Heine

Will Facebook's iFrames Kill Brand Sites?

Mark-up language shake-up lets marketers optimize pages and track conversions on the social site. Read More...

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Coupon Sites Reached 19 Percent North American Users in December
Data insights

Coupon Sites Reached 19 Percent North American Users in December

15y Jack Marshall

Coupon Sites Reached 19 Percent North American Use...

Sites like Groupon and LivingSocial reached nearly a fifth of North American Internet users in December. Read More...

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Kardashian Sisters to Tweet For Gilt Groupe During Oscars
Data insights

Kardashian Sisters to Tweet For Gilt Groupe During Oscars

15y Christopher Heine

Kardashian Sisters to Tweet For Gilt Groupe During...

Brands increasingly enlist celebs as social media influencers. Read More...

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Oscars Check-In: Mercedes-Benz, Academy Awards Tap GetGlue
Marketing

Oscars Check-In: Mercedes-Benz, Academy Awards Tap GetGlue

15y Lisa Lacy

Oscars Check-In: Mercedes-Benz, Academy Awards Tap...

Users can access Mercedes-Benz and Academy Awards 'stickers' at Oscars.com. Read More...

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JCPenney Hopes Twitter Contest Creates Oscar Buzz
Data insights

JCPenney Hopes Twitter Contest Creates Oscar Buzz

15y Christopher Heine

JCPenney Hopes Twitter Contest Creates Oscar Buzz

Retailer leans on digital to attract a younger audience. Read More...

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Portuguese Promoted Trend Shows Twitter's Need for GeoTargeting
Social

Portuguese Promoted Trend Shows Twitter's Need for GeoTargeting

15y Kate Kaye

Portuguese Promoted Trend Shows Twitter's Need for...

Like today's trend from Peixe Urbano, the only other non-English Promoted Trend was also aimed at Brazilians. Read More...

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Social Media Is Free, Social Media Marketing Is Not
Asia

Social Media Is Free, Social Media Marketing Is Not

15y Ashok Lalla

Social Media Is Free, Social Media Marketing Is No...

Creating your brand profile on social sites may cost nothing, but this is what you need in order to allocate for the strategy, ideas, and management o...

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UFC Fans 'Like' Live Fights on Facebook
Data insights

UFC Fans 'Like' Live Fights on Facebook

15y Christopher Heine

UFC Fans 'Like' Live Fights on Facebook

Mixed martial arts brand will air exclusive fights on the social site for the third time in six weeks. Read More...

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10 Research Tools for Social Media Strategies
Social

10 Research Tools for Social Media Strategies

15y Liana Evans

10 Research Tools for Social Media Strategies

Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and wh...

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Facebook's Getting Personnel, Poaches Google Again
Social

Facebook's Getting Personnel, Poaches Google Again

15y Christopher Heine

Facebook's Getting Personnel, Poaches Google Again

Social site hires Latin American executive away from rival. Read More...

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2011: The Year CEOs (and Presidents) Need to Take a Social Media Crisis Seriously
Asia

2011: The Year CEOs (and Presidents) Need to Take a Social Media Crisis Ser...

15y Michael Zung

2011: The Year CEOs (and Presidents) Need to Take ...

Dangdang and NetGear CEOs made headlines that went viral in cyberspace recently. Consider these guidelines before a social media crisis erupts. Read M...

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Taco Bell Beefs Up Facebook 'Likes' - With Leftovers
Data insights

Taco Bell Beefs Up Facebook 'Likes' - With Leftovers

15y Christopher Heine

Taco Bell Beefs Up Facebook 'Likes' - With Leftove...

Effort brought in an estimated 250K new "likes," but may have left 4M free tacos on the table. Read More...

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Facebook Places Launches in Hong Kong and Singapore
Asia

Facebook Places Launches in Hong Kong and Singapore

15y Adaline Lau

Facebook Places Launches in Hong Kong and Singapor...

Facebook Places, a feature that allows users to check in and share their locations with friends, is now available in Hong Kong and Singapore. Read Mor...

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TV Guide Sees Path to Social Engagement
Social

TV Guide Sees Path to Social Engagement

15y Lisa Lacy

TV Guide Sees Path to Social Engagement

Partners with social TV platform Philo to reward check-ins to featured shows. Read More...

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Rahm Emanuel Twitter Spoof Raises Verified Account Concerns
Marketing

Rahm Emanuel Twitter Spoof Raises Verified Account Concerns

15y Kate Kaye

Rahm Emanuel Twitter Spoof Raises Verified Account...

An account poking fun at the Chicago Mayoral hopeful raises questions about the impact of fake accounts on political candidates. Read More...

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Why Consumers Quit Brands on Facebook, Twitter, E-mail
Data insights

Why Consumers Quit Brands on Facebook, Twitter, E-mail

15y Christopher Heine

Why Consumers Quit Brands on Facebook, Twitter, E-...

Study finds relevancy and frequency as chief culprits to why unlikes, unfollows, and unsubscribes occur. Read More...

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Digital China: 6 Key Sites
Social

Digital China: 6 Key Sites

15y Erik Qualman

Digital China: 6 Key Sites

Since many of the most popular global digital sites are blocked in China, other companies are stepping up to fill the void. Read More...

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Carolyn Everson Leaves Microsoft for Facebook
Social

Carolyn Everson Leaves Microsoft for Facebook

15y Christopher Heine

Carolyn Everson Leaves Microsoft for Facebook

Ad sales hire could be a coup for Facebook as it looks to heighten big brand relationships. Read More...

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American Express Offers Five Free iTunes on Facebook
Social

American Express Offers Five Free iTunes on Facebook

15y Christopher Heine

American Express Offers Five Free iTunes on Facebo...

Campaign involves Facebook.com ads, Promoted Tweets, and banners on music sites. Read More...

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Facebook 'Sponsored Stories' Ads Take Hold [Gallery]
Data insights

Facebook 'Sponsored Stories' Ads Take Hold [Gallery]

15y Christopher Heine

Facebook 'Sponsored Stories' Ads Take Hold [Galler...

Levi's, 1-800-Flowers.com, and Amnesty International are early brand purchasers. Read More...

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Discovery Corrals 25M on Facebook Without 'Like-Gating'
Marketing

Discovery Corrals 25M on Facebook Without 'Like-Gating'

15y Christopher Heine

Discovery Corrals 25M on Facebook Without 'Like-Ga...

Cable giant has increased Facebook audience by 500 percent while focusing on content and engagement. Read More...

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Valentine's Roundup: Online Florists 'Heart' Social, Mobile
Social

Valentine's Roundup: Online Florists 'Heart' Social, Mobile

15y Lisa Lacy

Valentine's Roundup: Online Florists 'Heart' Socia...

Teleflora, FTD, 1-800-Flowers go wild with social and smartphone executions. Read More...

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Groupon's Valentine's Day Deal Turns Into Dead Flowers
Social

Groupon's Valentine's Day Deal Turns Into Dead Flowers

15y Christopher Heine

Groupon's Valentine's Day Deal Turns Into Dead Flo...

After social media users expressed anger concerning different prices at two FTD sites, Groupon killed the deal. Read More...

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E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking
Data insights

E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking

15y Douglas Quenqua

E-Mail Usage Plummets as Teens Turn to Mobile, Soc...

Time spent on Web-based e-mail suffered a walloping 59 percent drop among 12- to 17-year-olds. Read More...

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Indie Film 'Likes' Facebook Ads, Achieves 2% CTR
Social

Indie Film 'Likes' Facebook Ads, Achieves 2% CTR

15y Christopher Heine

Indie Film 'Likes' Facebook Ads, Achieves 2% CTR

A close look at how "Certifiably Jonathan" ads have been targeted on the social site. Read More...

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Facebook's Makeover Kills Tabs, But Sales Should Live On
Social

Facebook's Makeover Kills Tabs, But Sales Should Live On

15y Christopher Heine

Facebook's Makeover Kills Tabs, But Sales Should L...

Shopping app developer says most transactions start in the newsfeed, not the tabs. Read More...

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From Advertising to Storytelling
Analytics

From Advertising to Storytelling

15y Brandon Cheung

From Advertising to Storytelling

Consumers today have control over how your brand message is passed on. As marketers, here's how to create behavioural change to measure campaign effec...

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