Pharma brand logos and an icon symbolizing approved health information were among ideas for regulating drug marketing online proposed at yesterday's F...
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View articleBrand advertisers can't find the kinds of ads they want, and media companies don't know how to sell to them, according to a report released today. Rea...
View articleResearcher will for the first time combine ad data from Microsoft console games with cookie-measured online behaviors. Read More...
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View articleEntertainment companies and major brands stand to benefit when the line between fiction and reality is blurred. Here are some undead examples. Read Mo...
View articleConsumers love old-fashioned paper coupons. Here are some tips for mobile marketers to work with, and around that fact. Read More...
View articleOne advertiser, a Midwest furniture maker, is the lucky beneficiary of traffic upswell. Read More...
View articleMove is a step toward performance-based pricing for pre-roll. Read More...
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View articleA few stories ClickZ's editors are reading: Seafood Industry Fights NYT Story with AdWords Campaign (Nieman Journalism Lab) Wrigley Drops Tribal DDB, ...
View articleRemember when the search engine wars were about search? These days, it's a given that Google won on that front, but that's not stopping Yahoo and Micr...
View articleTagged has settled with two states over allegedly deceptive e-mail invitation practices, reported here in June Read More...
View articleKantar-owned research firms Compete and Cannondale Associates combine data to track digital ad effectiveness offline. Read More...
View articleOrders and referral traffic doubled during campaign, and the beauty retailer added 10,000 friends. Read More...
View articleHow to create a predictive modeling table to calculate the most to pay for a CPM or click in the online display ad channel. Read More...
View articleOctober's top 10 search terms by search volume from Hitwise. Read More...
View articleLead-gen ads on Facebook ads draw fire, but one video game giant validates the space through an acquisition. Read More...
View articleAdds major capabilities in mobile browser and app-based advertising. Read More...
View articleA surprising number of people who friend brands on Facebook are simply looking for deals, a Razorfish report finds. Read More...
View articleHow invested is Google in the success of Droid, the most hyped device yet to be built using its Android operating system? So much so that it's willing...
View articleParticipating in social media can help a brand in many ways, but to be successful, the brand's strategy needs to tie social media into business object...
View article"Cash for Clunkers" program may have played a roll in Q3 decline in online retail spending. Read More...
View articleA few stories ClickZ's editors are reading: BusinessWeek's Top Online Executive To Leave Magazine (Business Week) CNN Launches Sponsored News Trivia Q...
View articleAmazon has introduced a feature on its Associates affiliate scheme which allows its members to tweet links with ease directly from its site Read More...
View articleThe behavioral ad sector's self regulatory group hopes its latest initiative quiets concerns about cookie-based tools that allow consumers to opt-out ...
View articleHires at Adconion, Sapient and BlueKai; account wins for BrightWave and Response Mine Interactive Read More...
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