Across-the-board cuts hit 2.7 percent of North American staff at all units, seniority levels, and accounts. Read More...
View articleThe company eliminated positions in an effort to reduce redundancies and streamline its product teams. The firm plans to hire sales and marketing staf...
View articleDigital agency signals shift to branded entertainment. Read More...
View articleMKTG expands duties for Charlie Horsey; Derek Mabie joins Moosylvania; Digg hires Yahoo's Tom Shin. Read More...
View articleTwitter has demonstrated value for companies with something to say and an eagerness to engage Read More...
View articleWPP's $25 million investment could further establish Omniture's foothold among existing and new agency partners and ad clients. Read More...
View articleThree-year-old AdaptiveAds has offices in California and India. Read More...
View articleDigital media execs at a panel this week discussed integration, data usage, and the pros and cons of targeting technologies. Read More...
View articleNew York City Ballet selects digital agency of record; Nissan's 370Z gets starring role in six-part Webisode. Read More...
View articleA look at three emerging audience measurement services and their offerings. Read More...
View articleCuts will occur in units that don't directly support its Platform A, MediaGlow, and People Networks divisions. Read More...
View articleWe all know the dire straits the newspaper industry is in Read More...
View articleTwo efforts to create ad standards for video may seem to be at cross-purposes, but that's not the case, say the parties involved. Read More...
View articleFirst advertisers to try the format are Papa John's and Careerbuilder, which will use it to support its Super Bowl advertising. Read More...
View articleTribal DDB names MD, ECD in Chicago; Hearst Digital launches "fragrance finder" for Michael Edwards; Tribal Fusion hires VP of strategic development. ...
View articleDecreased demand for premium display advertising continues to plague the firm as its new CEO takes a reasonable, yet optimistic outlook. Read More...
View articleMTV Networks partners with animation studio JibJab, in part, to provide custom content for advertisers. Read More...
View articleMove will ease process for buying ad space across all sites, publisher says. Read More...
View articleSurvey finds physicians very active on Sermo and other specialized social networking sites. Read More...
View articleBreak.com plans to work with sponsors to create branded original content. Read More...
View articleWhat media planners should know about the performance media space. Read More...
View articleApproaches for encouraging people to develop content on behalf of a brand. Read More...
View articleThe inefficiency of legacy newspaper systems may have been a reason Google ditched its print ad program, but the firm appears dedicated to its radio a...
View articleOnline ad industry will probably continue to be a hot-button if FTC Commissioner Jon Leibowitz is named chairman. Read More...
View articleMobile Messenger becomes latest company to fund the state's cyberfraud crackdown with a $1 million settlement. Read More...
View articleAhead of a new Super Bowl ad starring its grown-up-sounding infant, the online trader looks to Facebook, YouTube and Twitter to build buzz for the spo...
View articleMRM Worldwide hires a managing director for its Seattle office; Tremor Media and Axel Springer Media Impact partner. Read More...
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