Execs & Accounts for October 8, 2007
Media

Execs & Accounts for October 8, 2007

19y Matthew G. Nelson

Execs & Accounts for October 8, 2007

Barry Salzman goes to YCD; Medio Systems expands to Europe with Tatton-Brown. Read More...

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The Halo Effect
Media

The Halo Effect

19y Enid Burns

The Halo Effect

Microsoft reported "Halo 3" reached $300 million in sales in its first seven days at retail Read More...

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SEC Touts Its Fight Against Stock Manipulation Spam
Media

SEC Touts Its Fight Against Stock Manipulation Spam

19y Anna Maria Virzi

SEC Touts Its Fight Against Stock Manipulation Spa...

Three companies, accused of being susceptible to delivering spam that could manipulate stock prices, were forced on Thursday by the Securities and Exc...

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The Color of Bunny
Media

The Color of Bunny

19y Enid Burns

The Color of Bunny

The best film series franchises may actually be advertisements Read More

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IAB/PwC Reports New Heights, Slower Growth in Online Ad Revenues
Media

IAB/PwC Reports New Heights, Slower Growth in Online Ad Revenues

19y Zachary Rodgers

IAB/PwC Reports New Heights, Slower Growth in Onli...

Online ad revenues grew 26.4 percent during the first six months of 2007 to nearly $10 billion, according to the latest joint report from the IAB and ...

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GMC Launches NFL Site in Move Away from Traditional Media Buys
Media

GMC Launches NFL Site in Move Away from Traditional Media Buys

19y Matthew G. Nelson

GMC Launches NFL Site in Move Away from Traditiona...

Digitas-creates microsite for three vehicles uses video commentary from ESPN hosts. Read More...

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Execs & Accounts for October 5, 2007
Media

Execs & Accounts for October 5, 2007

19y Matthew G. Nelson

Execs & Accounts for October 5, 2007

SEMDirector names Powell to head sales; Starcom hires a video innovation director; Adify coaxes David Courtney from TiVo. Read More...

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Dynamic Social Sites, Yet Static Ads
Media

Dynamic Social Sites, Yet Static Ads

19y Ian Schafer

Dynamic Social Sites, Yet Static Ads

As information and data help create more dynamic Web sites, why is so much Web advertising slow to catch up? Read More...

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Mobile Firms Air2Web and MindMatics Merge
Media

Mobile Firms Air2Web and MindMatics Merge

19y Matthew G. Nelson

Mobile Firms Air2Web and MindMatics Merge

U.S.-based Air2Web, which offers mobile applications, will unite with a Munich mobile marketing player MindMatics. Read More...

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Three Little Words (To Avoid in E-mail Subject Lines)
Media

Three Little Words (To Avoid in E-mail Subject Lines)

19y Rebecca Lieb

Three Little Words (To Avoid in E-mail Subject Lin...

You already know the big e-mail no-nos: words like Viagra, Cialis, Sex, and Free Read More...

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Boing Boing Does Video, IBM is Launch Sponsor
Media

Boing Boing Does Video, IBM is Launch Sponsor

19y Fred Aun

Boing Boing Does Video, IBM is Launch Sponsor

Federated Media and production studio DECA support Boing Boing TV. Read More...

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Microsoft Adds Search Marketing Package to Office Live
Media

Microsoft Adds Search Marketing Package to Office Live

19y Kevin Newcomb

Microsoft Adds Search Marketing Package to Office ...

Office Live Small Business subscribers can sign up for three levels of service, ranging from online training to full service campaign management. Read...

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Top 50 Advertisers by Media Value in July, 2007
Media

Top 50 Advertisers by Media Value in July, 2007

19y Enid Burns

Top 50 Advertisers by Media Value in July, 2007

Rankings of the top 50 Internet advertisers by media value in July 2007. Read More...

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Don't Forget the Map
Media

Don't Forget the Map

19y Courtney Acuff

Don't Forget the Map

Navigation and search applications will be a huge factor in the continued growth of mobile data consumption. Read More...

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Don't Let Creative Costs Get You Down
Media

Don't Let Creative Costs Get You Down

19y Tessa Wegert

Don't Let Creative Costs Get You Down

Creative services are a huge part of every banner campaign, including developing countless ad variations. New software makes that task easier to manag...

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As Top Ad Networks Bulk Up, Can Niche Players Compete?
Media

As Top Ad Networks Bulk Up, Can Niche Players Compete?

19y Matthew G. Nelson

As Top Ad Networks Bulk Up, Can Niche Players Comp...

Large networks are going through a period of consolidation, while specialized ones continue to proliferate. Is there room for everyone in media buyers...

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Yahoo, BlueLithium Deal Clears FTC
Media

Yahoo, BlueLithium Deal Clears FTC

19y Anna Maria Virzi

Yahoo, BlueLithium Deal Clears FTC

Yahoo received antitrust approval to acquire BlueLithium, a performance-based behavioral targeting network, according to a published report. The Feder...

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Sony Widgets its HDNA Campaign
Media

Sony Widgets its HDNA Campaign

19y Enid Burns

Sony Widgets its HDNA Campaign

This week Sony added a widget component to the HDNA campaign it launched in August Read More...

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E-Mail Campaign Formula 101
Media

E-Mail Campaign Formula 101

19y Enid Burns

E-Mail Campaign Formula 101

Before you look at deliverability, open rates, and recipient-side metrics on a campaign, it's important to look at how your e-mail campaign is constru...

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House May Conduct Hearings on Google/DoubleClick Deal
Media

House May Conduct Hearings on Google/DoubleClick Deal

19y Kate Kaye

House May Conduct Hearings on Google/DoubleClick D...

As requested, House Energy and Commerce Subcommittee Chairman Bobby Rush has conducted a non-public briefing with the FTC. Read More...

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Nonprofit Pounces on Bush SCHIP Veto with Blogads Campaign
Media

Nonprofit Pounces on Bush SCHIP Veto with Blogads Campaign

19y Kate Kaye

Nonprofit Pounces on Bush SCHIP Veto with Blogads ...

Families USA launched ads in reaction to the news right away this afternoon on left-leaning political blogs including Democratic Underground and Polit...

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Zustek Names DiGuido as CEO, Plans Digital Marketing Expansion
Media

Zustek Names DiGuido as CEO, Plans Digital Marketing Expansion

19y Kate Kaye

Zustek Names DiGuido as CEO, Plans Digital Marketi...

Zustek will be the cornerstone of a full-service digital agency built through acquisitions by new owner, private equity firm Investcorp. Read More...

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Execs & Accounts for October 3, 2007
Media

Execs & Accounts for October 3, 2007

19y Matthew G. Nelson

Execs & Accounts for October 3, 2007

Technorati names a new CEO, the Huffington Post gets a new CEO, and Ad Infuse adds Greg Stuart to its board. Read More...

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Panache Offers Buffet Approach to In-Video Formats
Media

Panache Offers Buffet Approach to In-Video Formats

19y Zachary Rodgers

Panache Offers Buffet Approach to In-Video Formats

Video ad vendors have tended to specialize Read More...

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What Might New Yahoo Search Mean for Advertisers?
Media

What Might New Yahoo Search Mean for Advertisers?

19y Kate Kaye

What Might New Yahoo Search Mean for Advertisers?

So, Yahoo is revamping it search results , in part by including video and image results along with standard text results Read More...

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Microsoft Acquires Jellyfish.com
Media

Microsoft Acquires Jellyfish.com

19y Zachary Rodgers

Microsoft Acquires Jellyfish.com

Social shopping, shopping 2.0, shopping discovery Read More

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FT.com to Trade Most Access Fees for Ad Revenue
Media

FT.com to Trade Most Access Fees for Ad Revenue

19y Jack Marshall

FT.com to Trade Most Access Fees for Ad Revenue

FT.com will launch a new charging system in mid-October as it prepares to revamp its entire site over the next several months Read More...

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