To get the division off the ground, TiVo is working with direct response media agency WorldLink Ventures and has brought in new senior sales director ...
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View articleMulti-channel campaign includes a heavy dose of online ads. Read More...
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View articleNokia will allow users to signal what types of ads they'll see on Mosh. Read More...
View articleDenuo chief executive Rishad Tobaccowala advocates a simple strategy for hiring and retaining talent: don't be cheap. "We make certain we have profit ...
View articlePossibly the most-heard phrase in panels and meeting s of the various conferences this week: "Move the needle." It came up a few times, and while it's...
View articleFollowing a self-aggrandizing press release from Nielsen//NetRatings in which the measurement firm boasted that it's leading the Media Rating Council ...
View articleIt looks like Vonage, which has been embroiled in a couple patent suits, is on track to spend a heckuva lot less on online ads than the $185 million i...
View articleWill the online advertising and marketing industry be held back by a shortage of people who possess the right mix of creative and quantitative skills?...
View articlePerformic 's VP Emerging Media Cam Balzer and I were chatting at an Advertising Week lunch Read More...
View articleApproval of Google's acquisition of DoubleClick may hinge on whether or not the companies are deemed competitors or complementary. Read More...
View articleAn ICANN working group is deciding whether to make the Whois directory, a primary tool for flushing out typo squatters and phishers, unavailable to th...
View articleBoth athletic footwear efforts empower consumers to spread the brand message. Read More...
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View articleBrulant gets Boggs; Joost plays ball with MLB; Playboy.com gets mobile with Quattro. Read More...
View articleVerizon will deliver Naral Pro-Choice America's text alerts, but a lack of standards and experience dealing with political and issue groups could lead...
View articleThe road through Middle Earth is long and windy, and now it's been mapped by Google Read More...
View articleAfter conducting a closed test of its new online ad exchange, Right Media and DoubleClick Exchange competitor Traffiq opened its marketplace to all bu...
View articleYahoo says it's already collected more ad dollars from presidential campaigns this early on in the '08 election than altogether in any other election ...
View articleFemale-focused publishers are really good at co-opting each other's ideas Read More...
View articleRefinements allow easy searches of 15 million businesses in 20,000 categories. Read More...
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