Microsoft tapped video ad network YuMe to sell and serve in-stream ads on an Internet TV service for Windows Media Center users. Read More...
View articleYahoo research identifies a group of heavily engaged brand advocates. Read More...
View articleThe mother of all focus groups: a new tool tells you who sees your online ads, and where. Read More...
View articleMicrosoft knows it's running in third place behind Google and Yahoo in the battle for search, and at its Silicon Valley offices today the company show...
View articleDove's Campaign for Real Beauty has met with blockbuster success Read More...
View articleWhat's the perfect metaphor for combining word-of-mouth with major ad campaigns? Yesterday, Carat's Sarah Fay told advertisers they should be "plantin...
View articleIn-text ads are distracting, they smear the line between content and advertising, and they're easy to trigger accidentally Read More...
View articleFree offering designed to provide greater transparency about audience numbers and demographics for publisher Web sites. Read More...
View articleUnivision Online hires Zabbia; Zanox gets Hines; Buzznet snags three execs. Read More...
View articleIt's no secret that a lot of small businesses don't have a significant Web presence, but what if they still want to advertising online? Network Soluti...
View articleVideo and rich media ad vendor EyeWonder has acquired a Germany-based firm with a similar suite of services, and has expanded its presence in the U.K ...
View articleShuttling back and forth between MIXX and OMMA during New York's Advertising Week has been more hectic than rewarding (two simultaneous conferences in...
View articleMicrosoft is wearing its social media heart on its sleeve this week Read More...
View articleTony Ponturo, president & CEO of global media and sports marketing at A-B's Busch Media Group, played down Bud.tv and played up the company's total di...
View articleOnline ad spending has grown at "a torrid pace," 26.8 percent, during the first half of this year over the same period last year, Randall Rothenberg t...
View articleWill Web measurement companies ever churn out audience data that can be easily compared? Don't count on it. Executives from comScore, the Nielsen Co.,...
View articleTop execs discussed industry consolidation, blockage of Google's DoubleClick buy, and possible conflicts of interest resulting from this year's millio...
View articleSeveral firms in the lead gen space said another unnamed firm has already settled with the FTC as a result of an investigation into its lead generatio...
View articleParent Fox Interactive Media will also offer ad-supported mobile access to IGN, FOXSports.com, AskMen and RottenTomatoes.com as well. Read More...
View articleDeal brokered by Deep Focus brings overlay video spots to iTunes via QuickTime integration. Read More...
View articleRetailers at the Shop.org Annual Summit appear keen to embrace new marketing tactics. Read More...
View articleThe top 10 search engines and search providers by the number of users and share of total searches. Read More...
View articleTraffic to TV station Web sites just experienced two consecutive record-setting months, according to data released today by Internet Broadcasting, whi...
View articleA company that matches job candidates' resumes to jobs has buffed up its own curriculum vitae. Trovix, founded five years ago, has been offering a Web...
View articleDoubleClick Mobile will allow media companies to sell direct and optimize yield for campaigns on their mobile sites. Read More...
View articleTremor adds to advisory board; Attik lands ExpressJet; Red McCombs taps StrongMail for e-mail marketing. Read More...
View articleCompanies like Google and AOL have kept in regular contact with Utah legislators to discuss the law, which could have an impact on paid search adverti...
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