E-Mail Coalition Floats New Anti-Spam Plan
Media

E-Mail Coalition Floats New Anti-Spam Plan

23y Team ClickZ

E-Mail Coalition Floats New Anti-Spam Plan

How to block spam while letting the legitimate messages through? At the ISPCON conference in Baltimore, a coalition of e-mail marketers presented some...

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Spam: the Battle Cry Uniting ISPCON
Media

Spam: the Battle Cry Uniting ISPCON

23y Team ClickZ

Spam: the Battle Cry Uniting ISPCON

Marketers, software vendors and ISPs agree that everyone is suffering from spam -- except the spammers. What to do? Read More...

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Execs and Accounts for April 23, 2003
Media

Execs and Accounts for April 23, 2003

23y Zachary Rodgers

Execs and Accounts for April 23, 2003

Sprinks names J Walter Thompson as its agency of record; RedSheriff's Web Analytics service selected by Creative Labs; EmailLabs tapped by Jupitermedi...

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Ask Jeeves Sees Growing Profits
Media

Ask Jeeves Sees Growing Profits

23y Brian Morrissey

Ask Jeeves Sees Growing Profits

The second-tier search engine reports solid first-quarter results, driven in part by its Google partnership. Read More...

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Overture Sees Lower Earnings
Media

Overture Sees Lower Earnings

23y Brian Morrissey

Overture Sees Lower Earnings

The paid search company drastically lowers its earnings outlook for the year due to its recent spending spree. Read More...

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It's Good to Do Good
Media

It's Good to Do Good

23y Susan Solomon

It's Good to Do Good

Companies exist by virtue of community consent. Opportunities for enhancing community relations through Web content. Read More...

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AOL Stops the Bleeding
Media

AOL Stops the Bleeding

23y Brian Morrissey

AOL Stops the Bleeding

While ad revenues and subscriber numbers continue to fall, the ISP contributed to growth thanks in part to its new broadband offering. Read More...

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Google Scoops Up Applied Semantics
Media

Google Scoops Up Applied Semantics

23y Brian Morrissey

Google Scoops Up Applied Semantics

UPDATE: The search engine upstart buys a search company to augment its content targeted advertising programs. Read More...

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Digital Humanism: The Outside of Cyberspace
Media

Digital Humanism: The Outside of Cyberspace

23y Len Ellis

Digital Humanism: The Outside of Cyberspace

The machines may be running the applications, but don't forget who's running the machines. Read More...

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The Role of CPA in the Media Buy
Media

The Role of CPA in the Media Buy

23y Mark Redetzke

The Role of CPA in the Media Buy

Cost-per-action efforts shouldn't stand alone, but they do have a role to play in the overall strategy. Read More...

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Overture Makes Official S. Korea Debut
Media

Overture Makes Official S. Korea Debut

23y Pamela Parker

Overture Makes Official S. Korea Debut

Making good on its promises, the paid search player launches in thefirst of many new markets planned for 2003. Overture Closes FAST Deal Read More...

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Overture Closes FAST Deal
Media

Overture Closes FAST Deal

23y Elana Anderson

Overture Closes FAST Deal

The Pasadena, Calif., firm completes its $70M purchase of FAST's Web search unit and expects to finish its $140M AltaVista buy in two weeks. Read More...

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AOL's New Cash, New SEC Woes
Media

AOL's New Cash, New SEC Woes

23y Team ClickZ

AOL's New Cash, New SEC Woes

Ahead of its first quarterly results, the struggling media giantannounces a $1.22 billion cash sale of cable assets; report also details new SEC ad pr...

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Upgraded Ask.com Seeks Everyday Searchers
Media

Upgraded Ask.com Seeks Everyday Searchers

23y Kim MacPherson

Upgraded Ask.com Seeks Everyday Searchers

Best known for its Q&A format, the search firm improves search tools and processing speed to wean users off their Google habit. Read More...

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NetRatings Thinks Small with SiteCensus
Media

NetRatings Thinks Small with SiteCensus

23y Ryan Naraine

NetRatings Thinks Small with SiteCensus

The Web measurement firm rolls out a census-based service for sites with smaller audience sizes. Read More...

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Ask Jeeves Plans New Marketing Push
Media

Ask Jeeves Plans New Marketing Push

23y Brian Morrissey

Ask Jeeves Plans New Marketing Push

With a new agency, TBWA/Chiat/Day, the search engine plans its first major push in two years, with an eye to changing its brand image. Read More...

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Sports Content Revenue Soars, Scores
Data insights

Sports Content Revenue Soars, Scores

23y Robyn Greenspan

Sports Content Revenue Soars, Scores

The online sports ticketing and digital content market is expected to generate more than $1 billion in the U.S. by 2007, and global revenue from sport...

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Overstock, Microsoft Settle Suit over Piracy Allegations
Media

Overstock, Microsoft Settle Suit over Piracy Allegations

23y Pete Blackshaw

Overstock, Microsoft Settle Suit over Piracy Alleg...

Microsoft charged Overstock with allegedly advertising and distributing counterfeit and unauthorized Microsoft software. Read More...

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Execs and Accounts for April 21, 2003
Media

Execs and Accounts for April 21, 2003

23y Zachary Rodgers

Execs and Accounts for April 21, 2003

Ask Jeeves hands its creative and advertising business to TBWAChiatDay; Overture completes its acquisition of the Web search unit of Fast Search & Tra...

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IBM, Microsoft Target IT Execs With New Creative
Media

IBM, Microsoft Target IT Execs With New Creative

23y Pamela Parker

IBM, Microsoft Target IT Execs With New Creative

Two tech behemoths debut new creative in ongoing efforts to winbusiness customers. Read More...

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Amazon to Power Online Sales for NBA
Media

Amazon to Power Online Sales for NBA

23y Michael Pastore

Amazon to Power Online Sales for NBA

The e-commerce giant signed a multi-year deal with the professionalbasketball organization to power the popular NBA.com and WNBA.com sites. Read More...

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Forbes.com Offers Half-Page Ad Format
Media

Forbes.com Offers Half-Page Ad Format

23y Brian Morrissey

Forbes.com Offers Half-Page Ad Format

The business news site joins the bigger ad format bandwagon set in motion by NYTimes.com. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Secluda debuts enterprise anti-spam product; eUniverse sees falling revenuse, profits. Read More...

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Homeland Security Names First Privacy Czar
Media

Homeland Security Names First Privacy Czar

23y Roy Mark

Homeland Security Names First Privacy Czar

Former DoubleClick privacy officer O'Connor Kelly to assume post already swirling in controversy. Read More...

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Contextual Ads: A Media Buyer's Point of View
Media

Contextual Ads: A Media Buyer's Point of View

23y Tessa Wegert

Contextual Ads: A Media Buyer's Point of View

If you're not considering contextual ads, perhaps you should take a look. Read More...

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FTC Seeks Court Order Against Spammer
Media

FTC Seeks Court Order Against Spammer

23y Roy Mark

FTC Seeks Court Order Against Spammer

Agency claims St. Louis man using bulk e-mail with deceptively bland subject lines to drive traffic to adult Web site. Read More...

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Primedia CEO Shown the Door
Media

Primedia CEO Shown the Door

23y Ryan Naraine

Primedia CEO Shown the Door

Tom Rogers has resigned as chairman and CEO of the online/offline publishinggiant, citing 'differences regarding the future direction of the company.'...

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