The tech giant has released its own programmatic ad exchange for video ads. Read More...
View articleThe demands on a marketer’s time are ever-expanding and research by integrated brand management technology company, Brandworkz has revealed that marke...
View articleMobile devices play a huge role in the live performance-going experience. So what does this mean for marketers of such events as concerts, plays, and ...
View articleThe country is now leading the way in terms of mobile technology in many respects, including hardware, software, and social networks. Read More...
View articleIt's clear YouTube isn't playing around with its rumored acquisition of Twitch. This goes far beyond gaming, and YouTube would gain a great deal of mu...
View articleIn 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Re...
View articleFollowing the enforcement of the so-called ‘right to be forgotten’, Google has been besieged with over 12,000 requests from individuals to be erased f...
View articleTwitter has launched new ad targeting, so marketers need to get ready to groom the feathers of branded tweets and make social marketing fly – with hel...
View articleIn a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights....
View articleCan Yahoo really launch a viable competitor to Google's YouTube? Read More...
View articleIn order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third partie...
View articleWhether you are short on time or want to boost your popularity by sharing lots of content that your audience will love, content creation is a great th...
View articleThe NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Read More...
View articleTake a look at these amazing examples of creative digital marketing from across the globe and take away some cool ideas to integrate into your next di...
View articleMarketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Read More...
View articleThe rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate ...
View articleMobile data is being defined and developed as we speak, so mobile is a great place for marketers to begin to take hold of their own data destiny. Read...
View articleAlthough we now have the capability to do almost anything on our phones, there are some things that just aren't appropriate in business. Read More...
View articleOmnicom has joined with Twitter in a two-year mobile-focused ad deal. Read More...
View articleIn the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem. Read More...
View articleSocial media: We love it, but according to recent research, it is actually turning us into psychopaths. We lie, we bully, and we're anti-social. Take ...
View articleOnce upon a time Greg emailed his line manager at Arcadia Group requesting annual leave - what ensued was an email storm, followed by a Twitter storm,...
View articleThe leak of the newspaper's Innovation Report means that every publisher now has an opportunity to improve, or at least be aware of the state of publi...
View articleRocket Fuel, a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced integrations with video a...
View articleConsumers are everywhere, hopscotching from one medium to the next. And brands are eager to be there when they arrive. Read More...
View articleHow will those in the digital marketing ecosystem be affected by YouTube's acquisition of Twitch, the leading gaming platform? Read More...
View articleNew figures from Unruly show that more and more of an online video's shares occur in the first three days of its launch. Read More...
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