Instead of the six-second, multi-scene videos that run in a loop on Twitter's Vine app, Instagram users will get 15 seconds. Read More...
View articleCut through the sea of data and get focused on the top 10 statistics that you need to consider when building your publishing strategies in the digital...
View articleJust because YouTube pre-roll advertising costs significantly less than TV commercials, should the quality and relevance of that content suffer as a r...
View articleThe partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Read More...
View articleMailOnline aims to take advantage of the surge of interest in content marketing, aka native advertising, helping brands reach consumers on its own add...
View articleMuch of being a successful advertiser online is about sending a message without disrupting the experience consumers hold dear. Sometimes it's the quie...
View articleWill we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment? Read...
View articleClose to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new surve...
View articleAfter the recent controversy surrounding advertisers accidentally having their ads placed next to unsavory Facebook pages, experts are again re-empha...
View articleMobile advertising updates in Asia Pacific. Read More...
View articleAt the recent Cannes Lions 2013 event, head of video at Yahoo!, Erin McPherson, pointed out that there is still too much 'risk aversion' from brands w...
View articleBefore you make any big decisions, be sure to find out what your goals and objectives are, and how your customers are using each social media channel....
View articleUnder the partnership, the ad management firm will be able to deliver more sophisticated rich media ads on Tencent's QQ.com and instant messaging mini...
View articleOver 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Read More...
View articleIn a recent 'quiet announcement', the Chief Editor of the Oxford English Dictionary, John Simpson, has legitimised the noun and verb tweet by adding i...
View articleThe bank's chief information officer shares his perspective on using social media for the feat. Read More...
View articleIt's time for us to start thinking more holistically about the entire marketing ecosystem, including the value that programmatic buying brings to us a...
View articleQuestion for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to yo...
View articleOnline video's growth will not replace other mediums, but rather they too will catch the wave as videos become the dominant form of consumption. Read ...
View articleGoogle has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out rivals Faceboo...
View articleEven as mobile ads begin to become richer and more engaging, efforts are underway to make them more relevant. Read More...
View articleNew research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively...
View articleThe big winners in mobile will be those who are skilled at creating a great user experience, leveraging the mountains of data that supports and direct...
View articleCapitalizing on Google's forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims...
View articleLeading digital media companies such as Google, Facebook and Yahoo! have come under-fire after revelations surrounding the US spy programme, PRISM. Re...
View articleA new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads....
View articleWhile the task of grabbing a consumer's attention and communicating a brand's proposition has become increasingly difficult, the rewards for the brand...
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