UPDATE: The automaker takes out prominent placements on MSN, Yahoo! and AOL in its official launch of a six-month campaign to tout the truck. Read Mor...
View articleLong the target of federal authorities, John Zuccarini is first person to face prosecution for violating the new Truth in Domain Names Act. Read More...
View articleCarmakers are now securing online media buys a year in advance, a buying model that resembles TV's upfront. Does this approach favor buyer over seller...
View articleFight usability battles in the words of your customers. Read More...
View articleUPDATE: The in-browser interstitial will include streaming video and audio when a user is going from one Web page to another. Read More...
View articleNew technology could fuel some appealing new ad units. Read More...
View articleThe online auction giant will take the technology goods, but FairMarket could still make hay with its cash and NASDAQ listing. Read More...
View articleNearly 10 million Americans have been victimized in the last year, but it's not the Internet's fault. Read More...
View articleThe 'shop online/return in-store' combination proved to be a challenge to nearly half of the evaluated retailers in a shopping survey. Read More...
View articleEvaluating an e-newsletter: the scoring criteria. Read More...
View articleIns and outs of the gigantic (but little known) directory. Read More...
View articleDoubleClick prepares two office moves; Framfarb Denmark snatches up customers and staff from bankrupt consultancy Icon Medialab Denmark; boede&partner...
View articleThe worldwide mobile handset industry grew by 12 percent in 2Q03 over the same period last year, with Nokia continuing to lead the way. Read More...
View articleThe morass that is online media buying -- and what to do about it. Read More...
View articleYahoo!-Overture deal gets antitrust nod; ITA OKs Ad-ID; CoolSavings puts multi-brand coupons online. Read More...
View articleUPDATE: The $8 million deal for Miva will bring the search player further offerings for small businesses. Read More...
View articleA German court rules that the ISP and portal cannot switch from Overture to Google as a result of the Yahoo! acquisition. Read More...
View articleShort-term is the approach when mapping strategy. Read More
View articleAlong with promo help from Domino's, the 'Stay True to Your School' campaign gives college football fans the chance to bid on team memorabilia. Read M...
View articleLearn how to craft an effective call to action -- now! Read More...
View articleFearful that inventory on auto sites will be gone before they get to it, car makers are now engaging in a form of online media buying resembling TV's ...
View articleThanks to the havoc that Sobig-F and the Blaster worms wreaked, the month reportedly has gone down as the worst month in digital history for virus att...
View articleCoremetrics launches an e-mail program and names four initial partners; The Phelps Group names Heather Cohen to media planning post; Squeaky Wheel Med...
View articlePolls suggest the upward tick in enterprise spending is taking root but the story between the numbers is vague. Read More...
View articleFEATURE: As legitimate online publishers struggle to get e-mail newsletters into clogged inboxes, RSS is fast emerging as the answer to the spam night...
View articleThe search player gives advertisers new matches and features. How should you respond to the new options? Part two of a two-part series. Read More...
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