Media marketplace and auction technology firm e-bidd.com signed with Meir Kahtan, Public Relations, a divisionof Miller Advertising Agency Inc. for pr...
View articleThe great thing about covering this business is you don't have long to wait. When a Netscape or Pointcast loses its way, the fall comes fast. In such ...
View articleOnline bookseller barnesandnoble.com launched amulti-million dollar advertising campaign, calling it the company's largestpromotion ever. Read More...
View articleNetmarket Group Inc. launcheda $15 million fourth quarter ad campaign to promote two of its onlineconsumer commerce properties -- and Hagglezone.com. ...
View articleMore than 100,000 commuters were treated to free fares one day earlier thisweek by carOrder.com in what it called a "randomact of kindness" campaign. ...
View articleWe're always learning new terms in this industry. Mostly due to marketing personnel trying to carve out a new niche for their company. If you can crea...
View articleAfter a formal review, Acteva (formerly known as TixToGO, theMarketplace for Activities) has awarded its advertising account to Young & Rubicam San Fr...
View articleThe average total direct compensation for a chief executive officer at a publicly traded Internet company is a relatively modest $1.74 million, accord...
View articleThe Christmas selling season is upon us, and Nick doesn't know whether to smile or run for the hills. While considering his options, he decided to wri...
View articleGreg and Emily decided to check out the hype behind WebVan. They wanted to give this newfangled home delivered groceries concept a try. Never mind, Em...
View articleLuxury and specialty goods retailer BestSelections.com began a nationalmulti-million dollar advertising campaign for the holiday shopping season. Read...
View articleOnline movie store BigStar Entertainment Inc. named Mad Dogs & Englishmen toexpand its brand strategy for both online and traditional media advertisin...
View articleAmerica Online has surpassed established television networks such as Fox and NBC to become one of the most powerful media brandsin the US. It may be p...
View articleThe Seattle office of Creative works said it has landed the InfoSpace.com account for a multi-milliondollar media campaign. Read More...
View articleClassified advertising company AdOne launched a new partner program called"PartnerPlus" that will offer its newspaper affiliates "innovative Internets...
View articleWe've known for a long time that banner ads have an effect on users who don't click. And we've measured "non-click conversions" by tagging users with ...
View articleGallop & Gallop Advertising Inc. said that its Internet media network, Virtual Billboard Network, signedwith AdForce Inc. for scheduling, targeting,de...
View articleAd network 24/7 Media Inc. posted a net loss for thethird quarter of $11.7 million, or $0.55 per share, compared to a net lossattributable to common s...
View articleMarketers will need to become sense generators for consumers, as the Internet increasingly dominates consumer purchasing, and sight becomes the key ve...
View articleMichelle's in a 12-step program. She's addicted to computers, cellular phones, handheld organizers, email, electronic address books. You name it, she'...
View articleThe Internet has changed the shopping habits of a majority of consumers who use it, according to a survey focused on marketing issues by @d:tech and T...
View articleInternational Brands Inc., operator of WorldBestBuy.com, said it is about tolaunch the online mall with a banner campaign on Yahoo! and another 3,500 ...
View articleInteractive agency and site development firm Organic Inc. said it will open an officein Singapore to serve the Asia Pacific region. Read More...
View articleGlobalization services company eTranslate named Scheyer/SF as its agency ofrecord and will launch a $3 million national business-to-business ad campai...
View articleThe Direct Marketing Association has never understood the spam issue. It's not their position that rankles, but the thinking behind it. The DMA is thi...
View articleReal-time personalization company Net Perceptions and e-businessmarketing and technology company Mediaplex Inc. said they are teaming upto improve ROI...
View articleEisnor Interactive Inc., an off-linepromotions and guerrilla marketing agency for online brands, signed auto sales site carOrder.com and Beer.com as c...
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