The Internet giant has agreed to purchase video advertising platform BrightRoll for nearly $640 million in cash. Will the inclusion of BrightRoll help...
View articleJust one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while all...
View articleAs John Lewis’ #MontyThePenguin ad nears 12.7m views on YouTube (in just 6 days) it only seems sensible that any penguin-related brand gets in on the ...
View articleVending machine stunts have become as trendy as a hashtag, with many using the innocuously convenient bringer-of-food to shock and entertain curious o...
View articleWhirlpool has extended its "Every Day, Care" campaign to social sharing site Upworthy by creating two new videos meant to encourage viewers to thank t...
View articleMobile marketing best practices begin with setting solid goals and determining how to best measure. Read More...
View articleDuring the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring thes...
View articleIt's more important than ever to have a mobile-friendly website, especially if you want to rank well in Google's results. Read More...
View articleDo you remember BBM? No? It's the blackberry-to-blackberry messaging system that nobody uses anymore because everyone has iMessage. Read More...
View articleNew research shows that even though marketers face many hurdles in the programmatic marketplace, the industry is continuing to see growth. Read More...
View articleThese seven resources can help you make your content more visually appealing, something that has been proven to increase engagement. Read More...
View articleLess is more when it comes to effective lead generation pages. Here are three steps to increase conversions from your landing pages. Read More...
View articleTwitter's strategic decision to open an office in Hong Kong will create a stronger digital marketing channel for Chinese brands looking to go global. ...
View articleTranslating a digital strategy for a global audience goes well beyond Google Translate. Read More...
View articleMarketers will now be able to better target campaigns with the use of customer data on HANA. Read More...
View articleWhen it comes to content marketing for brands trying to target mom's, redefined messages on social networks and blogs could be the way forward. Hear w...
View articleNow that the main players have released their Christmas creations we want you to vote for your favourite. Will the penguin win the poll? You decide! R...
View articleInstagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers. Read More...
View articleA look at whether marketing automation systems should be integrated into many facets of an organization, and what that would look like. Read More...
View articleWe're at the beginning of a major digital transformation - the advent of the Internet of Things. How will you adapt and react to the new technology av...
View articleAlthough marketing automation provides many new opportunities, it also brings with it greater accountability for marketers. Read More...
View articleLast Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists. Wil...
View articleThe lingerie brand’s "Perfect Body" campaign prompted an angry reaction on Twitter. What could the company have done to avoid the backlash? Read More...
View articleThe social network offers a simple way to can uninteresting brands, friends, and Pages. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during October of this year. Read More...
View articleEmail newsletters can be a great way to connect with prospects and customers and maintain relationships with them. What are the best ways to do this? ...
View articleOnline branding is an important component of digital marketing, so here are five tips for getting your brand noticed in 2015. Read More...
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