Twitter's new functionality arrives on iPhone first, with Android and Twitter.com desktop versions to follow. Read More...
View articleA recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Read More...
View articleFoursquare announced today that Internet Media Services (IMS) will act as the company's exclusive ad sales partner in Latin America. Read More...
View articleThe two new resources will allow customers with LinkedIn account representatives to quantify content marketing influence and guide content strategy. R...
View articleGoogle's new Hummingbird algorithm is changing the rules for SEO, and smart content - rather than basic signals - boosts search rankings. Read More...
View articlePatrick Searle, head of social from Social@Ogilvy Indonesia, says marketers should consider search in their digital marketing communications. Watch th...
View articleA search center of excellence can help with a daunting landscape of challenges, including internal stakeholders who want on-demand visibility and inco...
View articleThe online shoe purveyor says it sees better e-commerce results from the fashion discovery site than from bigger social media competitors. Read More...
View articleAugmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers. Read More...
View articleThe platform, One by AOL, will combine several programmatic platforms, including Adap.tv, AdLearn Open Platform, and Marketplace. Read More...
View articleData privacy is now a “critical brand differentiator” for businesses looking to acquire new customers, with consumers’ decisions to share information ...
View articleWhile we want our preferences and habits to be remembered by brands and marketers, the growing possibilities of Big Data bring on feelings of fear, un...
View articleLinkedIn has constructed a new data-driven tool, created to give brands access to data relating to the performance of specific paid and organic conten...
View articleWhat are brands' roles in our social media lives? How often should they post or share content, and what format is the most desired and impactful? Read...
View articleTo build an effective inbound marketing plan, start by building a solid foundation with these eight helpful steps, which include laying out measurable...
View articleWith new behavioral datasets, direct response and search marketers view iGRPs as taking a step back in measurement. Here's why. Read More...
View articlePandora has partnered with Peet's Coffee & Tea. The music-streaming service will showcase branded content stations in a brick-and-mortar business ...
View articleIn order to select the right pay-per-click (PPC) automation partner, there are some critical success factors to consider before making your choice. He...
View articleVodafone has released a fiery network differentiation marketing campaign to highlight its reliability through the story of a fire fighter, his wife an...
View articleWhile 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention,"...
View articleConsumers want authentic, valid reasons to choose you, not from you but from other like-minded consumers whom they feel they can trust, or "social pro...
View articleThe 50th anniversary of the infamous Disney attraction will include lots of singing on a dedicated website, as well as the ability to design virtual d...
View articleAhead of ClickZ Live New York, a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for d...
View articleFacebook founder, Mark Zuckerburg, bought the technology manufacturer responsible for the Oculus Rift reality headset to move the network into the “mo...
View articleCreating content can often be frustrating for marketers. Here are eight tips that you can put into practice today for how to make content creation fas...
View articleHow could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas...
View articleHere are five types of nurture marketing programs that you can deploy for your organization, which will help to improve the overall efficiency and eff...
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