Was the whopping $19 billion acquisition of WhatsApp a totally crazy move on Facebook’s part? Or was it genius? Read More...
View articleYahoo's new Gemini platform lets advertisers combine purchasing for mobile search ads and native advertising, which until now have been offered separa...
View articleThe quick-service chain is testing an app that will allow customers to place mobile orders for pick-up, as well as to place orders simply by flipping ...
View articleThe changes to Facebook's algorithm went into effect sometime around the end of the year and while there was some discussion, it really didn't feel li...
View articleHandheld advertising is more effective than the desktop and is four times more effective with those who can afford to flash the cash, suggests a world...
View articleIf you've ever tried regular ads on LinkedIn, even with detailed audience targeting, then you've felt that black hole feeling of advertising on Linked...
View articleWhen it comes to viral marketing, nothing better stimulates our share buttons more than a quick laugh. The new Cadbury's ad, featuring James Corden, a...
View articleFour tips and tricks for how to avoid running a business-to-business email program that's cold, corporate, and boring, including boosting your creativ...
View articleA look at WhatsApp with infographics and numbers and how it compares to other social platforms such as WeChat, KakaoTalk, and Viber. Read More...
View articleHeineken has teamed up with Foursquare to create an interactive heat map for U.S. soccer fans watching UEFA Champions League matches. Read More...
View articleAfter making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-exis...
View articleDigital media has much to offer TV. As it turns out, TV has something to give digital strategists, too. A look at the marketing strategies of "House o...
View articleWith sales nurturing campaigns, you can give your sales team the ability to stay top of mind, obtain more high-quality leads, and ultimately drive mor...
View articleWith Jimmy Fallon taking over "The Tonight Show" and attracting a younger audience, NBC is looking to capitalize on Fallon's digital appeal. Read More...
View articleDespite being turned down for jobs at both Facebook and Twitter in the past, WhatsApp co-founder Brian Acton has truly had the last laugh after he and...
View articleIt's important to adopt the proper balance between an expansionary approach and a stance of vigilance. In the right proportion, the "suspicious mind" ...
View articleHow do you measure the ROI of analytics? As with all ROI calculations, we need to understand what the investment levels are and then what the returns ...
View articleYou don't need to be a professional copywriter to write great content that sells. Here are six tips to get started. Read More...
View articleFacebook will acquire smartphone-messaging app WhatsApp for a $19 billion cash-and-stock deal. The move pushes the social network further into the fas...
View articleNew data has revealed that the interaction of mobile and socially networked-consumer empowerment, coupled with perpetual price promotions, has led to ...
View articleAn unwitting request from a PR company representing Brit Awards sponsor MasterCard has led to a massive social media backlash for all parties. Read Mo...
View articleWith the increasing importance of imagery and visual content across many social channels, most of the mainstream social properties are facilitating an...
View articleYou don’t need me to tell you that change is the only constant in search marketing. Now, people are becoming more sophisticated in their searching, us...
View articleA look at the power of harnessing social data inside an organization and the amazing competitive benefits that can come from doing just that. Read Mor...
View articleGoogle and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (...
View articleThe Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Read More...
View articleIn its latest social media campaign, Amex lets longtime "member" CF Frost record his adventures on Instagram. Read More...
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