DailyCandy Deals Featured in TV Series
Social

DailyCandy Deals Featured in TV Series

15y Christopher Heine

DailyCandy Deals Featured in TV Series

Online deals spread beyond digital channels. Read More...

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Senate Grills Google's Eric Schmidt on Market Dominance
Data insights

Senate Grills Google's Eric Schmidt on Market Dominance

15y Zachary Rodgers

Senate Grills Google's Eric Schmidt on Market Domi...

Judiciary Committee probes search giant's bias toward its own web products. Read More...

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Liquor Industry Updates Advertising Rules for Social Media Age
Social

Liquor Industry Updates Advertising Rules for Social Media Age

15y Douglas Quenqua

Liquor Industry Updates Advertising Rules for Soci...

New guidelines require spirits companies to verify the age of consumers before engaging with them via social media. Read More...

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Rick Perry Snags Former Pawlenty Web Video Guru
Marketing

Rick Perry Snags Former Pawlenty Web Video Guru

15y Kate Kaye

Rick Perry Snags Former Pawlenty Web Video Guru

A new Perry video is meant to generate buzz before tomorrow's GOP debate. Read More...

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Political Ads Come to Twitter, Romney Steps Up
Marketing

Political Ads Come to Twitter, Romney Steps Up

15y Kate Kaye

Political Ads Come to Twitter, Romney Steps Up

Twitter also poached Google's political ad man, Peter Greenberger. Read More...

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New Facebook Tab Makes Pages More Brand 'Friendly'
Data insights

New Facebook Tab Makes Pages More Brand 'Friendly'

15y Christopher Heine

New Facebook Tab Makes Pages More Brand 'Friendly'

Social giant also testing feature that transparently tallies Facebook Places interactions. Read More...

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Glam Grabs Ning, Latest Social Platform Eaten by an Ad Net
Display Advertising

Glam Grabs Ning, Latest Social Platform Eaten by an Ad Net

15y Zachary Rodgers

Glam Grabs Ning, Latest Social Platform Eaten by a...

Acquisition is the latest in an industry trend. Read More...

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Just Because They Liked You, Doesn't Mean They'll Convert
Social

Just Because They Liked You, Doesn't Mean They'll Convert

15y Liana Evans

Just Because They Liked You, Doesn't Mean They'll ...

Four tips to help your social media strategy incorporate usability and conversion from the beginning. Read More...

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Worse Than Spam
Data insights

Worse Than Spam

15y Rob Graham

Worse Than Spam

It's important to make sure you have a solid understanding of what happens after you get a consumer to join the conversation. Read More...

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SEO and Social Media Considerations When Rebranding an Organization or Acquisition
Search

SEO and Social Media Considerations When Rebranding an Organization or Acqu...

15y Crispin Sheridan

SEO and Social Media Considerations When Rebrandin...

Netflix is a great example to look at two major SEO considerations of rebranding: migrating to a new domain and acquiring social media profiles. Read ...

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Why Mobile Isn't Just for Big Brands Anymore
Media

Why Mobile Isn't Just for Big Brands Anymore

15y Craig Hagopian

Why Mobile Isn't Just for Big Brands Anymore

With mobile advertising, SMBs can enter the mobile space now and affordably and generate qualified leads and local awareness. Read More...

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Tips for Disciplined Site Development
Marketing

Tips for Disciplined Site Development

15y Robin Neifield

Tips for Disciplined Site Development

Is your site in need of a major update? Consider these steps to a successful relaunch. Read More...

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Are You Habit-Forming?
Email

Are You Habit-Forming?

15y Mike Hotz

Are You Habit-Forming?

Five tactics to create a habit-forming newsletter. Read More

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Audience, Context, and Semantics
Asia

Audience, Context, and Semantics

15y Matt Harty

Audience, Context, and Semantics

Consider these approaches to audience targeting. Read More

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Gay Rights Emerge as Early Issue for Obama Camp Online
Marketing

Gay Rights Emerge as Early Issue for Obama Camp Online

15y Kate Kaye

Gay Rights Emerge as Early Issue for Obama Camp On...

Facebook ads and video push on key marriage equality issues that could spur 2012 voter activism. Read More...

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Google Gives Display Ads a Social Edge, Adds +1 Button
Social

Google Gives Display Ads a Social Edge, Adds +1 Button

15y Zachary Rodgers

Google Gives Display Ads a Social Edge, Adds +1 Bu...

Starting next month, Google display ads will take a cue from Facebook. Read More...

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Fuel for Diageo's Deal With Facebook: 20% Sales Lift
Social

Fuel for Diageo's Deal With Facebook: 20% Sales Lift

15y Christopher Heine

Fuel for Diageo's Deal With Facebook: 20% Sales Li...

Beverage brand steps up partnership with social giant. Read More...

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How Orabrush's $28 Facebook Ad Buy Won Over Walmart
Social

How Orabrush's $28 Facebook Ad Buy Won Over Walmart

15y Christopher Heine

How Orabrush's $28 Facebook Ad Buy Won Over Walmar...

A behind-the-scenes look at a brilliant social marketing play. Read More...

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Acquiring Media Planning Business in a 'New Normal' Age
Media

Acquiring Media Planning Business in a 'New Normal' Age

15y Hollis Thomases

Acquiring Media Planning Business in a 'New Normal...

Do clients really understand the scope of work involved in planning and managing digital campaigns? Read More...

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Daily Deal Sites: Keeping It Real Relevant
Advanced Email Marketing

Daily Deal Sites: Keeping It Real Relevant

15y Tal Nathan

Daily Deal Sites: Keeping It Real Relevant

Since many daily deal sites are basically online retailers, they need to adopt the same level of personalization and lifecycle marketing that successf...

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Best Practices for Optimizing Your Navigation
Acquisition

Best Practices for Optimizing Your Navigation

15y Tim Ash

Best Practices for Optimizing Your Navigation

Including location on page, number of elements in the navigation, and simplifying your navigation wording. Read More...

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Win Back My Love, Yahoo
Search

Win Back My Love, Yahoo

15y Sage Lewis

Win Back My Love, Yahoo

Five easy steps that Yahoo needs to take to get itself out of its death spiral. Read More...

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Digital Spend: The Multi-Billion Dollar Question
Asia

Digital Spend: The Multi-Billion Dollar Question

15y Arun Kumar

Digital Spend: The Multi-Billion Dollar Question

While the Microsoft, Yahoo, and AOL deal is an effort to combat Google and Facebook, a bigger issue needs to be addressed within the digital sector. R...

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Google Shihui Deal Search Launches In China
Asia

Google Shihui Deal Search Launches In China

15y Guest

Google Shihui Deal Search Launches In China

Google' Shihui will allow users to search through information aggregated from China's deal sites. Read More...

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Capital One Runs Ads on Three Zynga Games
Financial Services

Capital One Runs Ads on Three Zynga Games

15y Christopher Heine

Capital One Runs Ads on Three Zynga Games

It's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously. Read More...

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Text Messaging Levels Off Among U.S. Adults
Media

Text Messaging Levels Off Among U.S. Adults

15y Douglas Quenqua

Text Messaging Levels Off Among U.S. Adults

If it seems like Americans can't possibly text more than they already do, maybe it's because they can't. Read More...

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Amazon Local Leans on LivingSocial to Grow Ad Sales
Social

Amazon Local Leans on LivingSocial to Grow Ad Sales

15y Christopher Heine

Amazon Local Leans on LivingSocial to Grow Ad Sale...

No. 2 deals player is selling Amazon Local, which now appears in 44 markets. Read More...

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