The big deal will happen in the issue of "Entertainment Weekly" that arrives in the mailboxes of New York and Los Angeles subscribers. Read More...
View articleWorthy players are getting venture funding and building audiences, yet more must be done to provide advertisers value from online video programming. R...
View articleMy husband and I eloped and didn't tell anyone before we did it, so I guess I'm naturally skeptical of people who want to make spectacles of their mar...
View articleOreo has tapped star power to promote its new Golden Double Stuf cookie. Read More...
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View articleSince its launch in May, the research-focused ad network is building up its staff and generating more interest than expected from corporate advertiser...
View articlePolitical ad net Resonate adds ex-WPNI Exec Correa; MediaMath boosts staff; Rubicon steals Google exec to head new Sydney office. Read More...
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View articleOrange aims to double revenues outside traditional streams, and described advertising as key to that growth. Read More...
View articleThe investigation was prompted by a complaint from the Italian Federation of Newspaper Publishers, suggesting the search giant was not transparent in ...
View articleWhile boycotters of the natural grocery store are taking an integrated social media approach to drive support, the company itself has done little onli...
View articleStruq hits U.K. market, Fresh Egg and Jellyfish Swim in SEO Pool; Adconion adopts IAB behavioral principles. Read More...
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View articleA good message on any medium can be effective; a bad message isn't cured by Web 2.0 technology. Read More...
View articleThe Email Experience Council reports that AOL is ending its e-mail report card program -- a tool used by e-mail marketing managers. "This kind of serv...
View articleThe firm yesterday said it will allow networks to bid via auction to have their display ads appear on AdSense partner sites, like an exchange. Read Mo...
View articleTravel Ad Network CEO steps aside as COO steps up; InterClick and Undertone recruit executives. Read More...
View articleThanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business opportunities. Read ...
View articleCGM and social media offer marketers deep and valuable insights into their target audience. Read More...
View articleCould Twitter replace e-mail as the supreme marketing vehicle? Read More...
View articleWhile waiting for details about the Microsoft-Yahoo to emerge, don't wait to get your business listed on Microsoft's Bing Local. Read More...
View articleIn a news release announcing the appointment of two executives, InterClick described itself as "the leader in data and inventory transparency." Huh? T...
View articleAd giant WPP, which owns agencies such as Mindshare, MediaCom, and Wunderman, has announced that, despite falling revenues, its digital business appea...
View articleWhen the actor who plays horror icon Michael Myers couldn't make it, digital ad shop Heavenspot's sales director starred in ads for Halloween II. Read...
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