The best sellers on Amazon aren’t always the brands you would expect. While the market-leading brands are becoming more effective on the site, i...
View articleWe’ve had the hardware and software revolution thanks to major investment across Out of Home’s digital media estate. Now it’s time for the creative re...
View articleChina will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...
View articleCan 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...
View articleIt’s been quite a week for Pokémon Go, and so we’ve attempted to compile all the stats marketers need to know. The past week was all about...
View articleMore than 181,000 people claim be thought leaders. But do they all really qualify? Here are more than 100 marketers who have the goods to back up the ...
View articleMost CMOs would probably agree that marketing has become more of a science, requiring strong analytical skills to create real insight from data. The b...
View articleThe following 14 points should hopefully help you to capitalise more on the valuable SEO that is so often left behind when working with an influencer....
View articleIf you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current or...
View articleWith the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making devel...
View articleThat didn’t take long. With usage soaring and brands jumping to capitalize on the popularity of Pokémon Go, the CEO of Niantic, the company that...
View articleSnapchat may be trending, but it’s not always easy to build an audience, especially when you’ve just started. How do brands overcome this ...
View articleThe Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...
View articleBrands beware: the Federal Trade Commission (FTC) takes its rules around disclosure in influencer marketing campaigns seriously and will target compan...
View articlePinterest has a lot of potential for ecommerce, and seems more suited for retailers than some other shopping channels. It was originally known as the...
View articleSnapchat is arguably one of the most important social channels for marketers today, and it could even pose a long-term threat to Facebook’s soci...
View articleSo yesterday was Amazon Prime Day, an event more celebrated in the Barber household than yours truly’s birthday. The invention of Amazon Prime a...
View articleMoleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Read Mo...
View articleThe next generation of wearable technology will give consumers an unprecedented ability to filter out digital experiences that aren’t of value to them...
View articleI have some bad news: you’re probably missing out on a lot of sales. Why? Because your product page is not effective enough. Boring product page...
View articlePrime Day may be intended to benefit Amazon, but it can also work for rival retailers, as shoppers looking for deals tend to visit not just Amazon, bu...
View articlePokémon Go has gone big very quickly, and brands have been quick to jump on the opportunity. Pokémon Go may not even have a worldwide release yet, as...
View articlePinterest is transforming into a powerful visual search engine and its latest features hint of a promising future. More than 2 billion searches are co...
View articleIf you think social media is a big deal now, you’ve seen nothing yet. Social media is poised to take over the world, or at least it’s heading in that ...
View articleThe 2016 election that is set to pit Hillary Clinton and Donald Trump against each other for the highest office in the land will probably see the mos...
View articleNintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the app was insta...
View articleThe recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maint...
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