As part of its Better Play campaign, McDonald’s UK has launched the #CelebrateBetter promotion, which aims to find the best goal celebrations at local...
View articleLondon's burgeoning tech scene lends itself to innovative marketing tactics that all modern marketers should consider. Here are more marketing tips fr...
View articleBrad Jakeman, president of PepsiCo Global Beverage Group, talks to ClickZ about how he helped build the company’s digital culture, as well as how Peps...
View articleFacebook is going to give businesses some social customer support power that is usually provided by external management tools. Read More...
View articleBecause not all people in technology or marketing are created male, or treated equally. Read More...
View articleA study by the CMO Council has found that marketers are looking beyond traditional advertising agencies in favour of digital experts in their marketin...
View articleThe new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Read More...
View articleResponse to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing stra...
View articleKey SEO tools to power a content marketing campaign. Read More...
View articleTo combat content overload on mobile, The New York Times is introducing a new ad product, Mobile Moments, to tailor branded content to user interest b...
View articleTech entrepreneur and investor Michael Tobin has joined Popshack, a social music network that connects brands with pop music fans, as executive direct...
View articleBurying the hatchet once and for all to bring marketers and innovators closer together. Read More...
View articleA few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Ocul...
View articleTo compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...
View articleCurious about whether your other half was registered on cheating website Ashley Madison? Don’t click the link claiming to be hacked profiles — it’s pr...
View articleIn the latest edition of the "How Email Works" series Derek Harding looks at headers, which can help marketers identify issues such as authentication ...
View articleRetargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more ...
View articleBrands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Read...
View articleAmazon has been outlining its vision of the future for drone technologies, in which commercial drones be allowed to operate in a narrow, low-altitude ...
View articleChinese e-commerce company Alibaba and consumer products maker Unilever have entered a strategic partnership in a deal that will expand the multinatio...
View articleOur smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. J...
View articleGeneric marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than t...
View articleThe UK has spent £4.7bn on advertising during the first quarter of 2015, with Advertising Association figures suggesting that British spending will ov...
View articleAll digital marketers should keep the following four social media terms in their vocabulary. Read More...
View articleIn San Francisco, Lauri Baker, vice president of content partnerships at AOL, will discuss engagement as it relates to the line between sponsored and ...
View articleToday's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of...
View articleViewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will...
View articleWhile digital advertisers tend to like shiny new things, standards on the things we already have are what really facilitates growth and innovation. Re...
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