How DHL used segmented B2B targeting to become the supply chain's ultimate sidekick
B2B

How DHL used segmented B2B targeting to become the supply chain's ultimate ...

4y Benjamin Broomfield

How DHL used segmented B2B targeting to become the...

The past few years have shown us all the volatility of supply chain management. The 2021 Suez Canal incident (whilst great for viral content) blocked ...

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The Future of Search 2022
Whitepaper | Search

The Future of Search 2022

4y

The Future of Search 2022

While the impact of the global Covid-19 pandemic appears to be slowly declining in many key markets, it has undeniably quickened the pace at which bra...

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Building marketing success from the post-pandemic data black hole
Analytics

Building marketing success from the post-pandemic data black hole

4y Dan Arden

Building marketing success from the post-pandemic ...

As marketers, we’ve grown reliant on data – of all shapes and sizes. No matter how seemingly inconsequential, we crave the data. The pandemic has gone...

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How Walgreens scaled its performance storytelling
B2C

How Walgreens scaled its performance storytelling

4y Kamaljeet Kalsi

How Walgreens scaled its performance storytelling

A transformation that bridged the gap between the business, customer, and in-house talent Read More...

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Branding in the Metaverse: How to find success on Roblox
Advertising & Promotion

Branding in the Metaverse: How to find success on Roblox

4y Charles Gabriel

Branding in the Metaverse: How to find success on ...

As the physical world temporarily shuttered due to COVID-19, society made space for a virtual world, one that is rapidly growing and holds significant...

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Five ways brands can spark Q4 (and 2022) with influencer marketing
Digital Marketing

Five ways brands can spark Q4 (and 2022) with influencer marketing

5y Neal Schaffer

Five ways brands can spark Q4 (and 2022) with infl...

Engage and convert your audience with a strategic mix of the right platforms and your biggest assets - brand ambassadors, employees, and content creat...

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Five email and mobile marketing insights from 2021 (Q1 to Q2)
Email

Five email and mobile marketing insights from 2021 (Q1 to Q2)

5y Erinne Mejia

Five email and mobile marketing insights from 2021...

Acoustic's Senior Director of Product Management shares key trends around how and why consumers engage with content Read More...

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Brand positioning: the cornerstone for B2B experiential brands
B2B

Brand positioning: the cornerstone for B2B experiential brands

5y Michael Collins

Brand positioning: the cornerstone for B2B experie...

Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

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Trust exercise: how marketers can inspire trust in their brands
Digital Leaders

Trust exercise: how marketers can inspire trust in their brands

5y Margaret Molloy

Trust exercise: how marketers can inspire trust in...

Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and value...

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Marketing agility needs to be a strategic response
Digital Leaders

Marketing agility needs to be a strategic response

5y Michael Collins

Marketing agility needs to be a strategic response

Enable business growth with an agile strategy that flows through your company culture, decision-making process, and stakeholder alignment Read More...

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Why helpful marketing should outlast the pandemic
Advanced Email Marketing

Why helpful marketing should outlast the pandemic

5y Kath Pay

Why helpful marketing should outlast the pandemic

International Bestselling Author, Kath Pay dissects the concept of helpful marketing and how this customer-centric approach has helped brands see posi...

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How content really works for business: the operating models of content and more
Content

How content really works for business: the operating models of content and ...

5y Robert Rose

How content really works for business: the operati...

A rare, in-depth discussion on content's role in business that senior leaders need to be having with their teams in order to expand in digital Read Mo...

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Gen Z, cancel culture, and value shifts: how brands can thrive in 2021
Digital Leaders

Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

5y Edwin Boadu

Gen Z, cancel culture, and value shifts: how brand...

With an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor dig...

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How Humanscale pivoted from in-office to the WFH furniture market
Case Study

How Humanscale pivoted from in-office to the WFH furniture market

5y Jacqueline Dooley

How Humanscale pivoted from in-office to the WFH f...

The pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...

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How technology is changing the role of the CMO in 2021
Digital Transformation

How technology is changing the role of the CMO in 2021

5y Michael Collins

How technology is changing the role of the CMO in ...

In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...

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How will technology transform the fragile client/agency ecosystem?
Advertising & Promotion

How will technology transform the fragile client/agency ecosystem?

5y Bruno Gralpois

How will technology transform the fragile client/a...

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

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How app-free contactless payments are retailers’ and shoppers’ little helpers
Commerce & Sales

How app-free contactless payments are retailers’ and shoppers’ little helpe...

5y Val Vacante

How app-free contactless payments are retailers’ a...

Val Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...

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Customer experience in 2025: here’s where we’re heading
AI & Automation

Customer experience in 2025: here’s where we’re heading

5y Chris McGugan

Customer experience in 2025: here’s where we’re he...

By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...

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Analyzing the best ecommerce platforms for SEO
Digital Marketing

Analyzing the best ecommerce platforms for SEO

5y Daniel Tannenbaum

Analyzing the best ecommerce platforms for SEO

From Shopify to Wix, Tudor Lodge Digital's founder, Daniel Tannenbaum analyzes the best ecommerce platforms for SEO in the market today Read More...

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Which areas of tech grew the most during lockdown?
Digital Marketing

Which areas of tech grew the most during lockdown?

5y Daniel Tannenbaum

Which areas of tech grew the most during lockdown?

COVID-19 has been a difficult year for some businesses, but not in the tech sector, with video conferencing, gaming and VPNs thriving during the pande...

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Elevating customer service in 2021
Content

Elevating customer service in 2021

5y Steven Petruk

Elevating customer service in 2021

CGS' Steven Petruk highlights three things your organization needs to strengthen customer service strategies: humans, technology and creativity Read M...

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An agile marketing plan is essential to long term customer success
Digital Marketing

An agile marketing plan is essential to long term customer success

5y Mike Barrett

An agile marketing plan is essential to long term ...

Deloitte Digital’s Mike Barrett shares the importance of agility in marketing and offers data and insights marketers can look to when building strateg...

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Building a community and culture experience to keep remote employees engaged
Digital Marketing

Building a community and culture experience to keep remote employees engage...

5y David Gang

Building a community and culture experience to kee...

Simplified task management, storytelling capabilities and seamless communication all contribute to building an effective community and culture experie...

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6 Priorities for digital decisionmakers in 2021
Whitepaper | Digital Marketing

6 Priorities for digital decisionmakers in 2021

5y

6 Priorities for digital decisionmakers in 2021

This content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...

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What B2B sales enablement looks like in a post-COVID environment
B2B

What B2B sales enablement looks like in a post-COVID environment

5y Jacqueline Dooley

What B2B sales enablement looks like in a post-COV...

Seismic’s VP of Market Growth provides valuable perspective on what B2B sales enablement will look like in 2021’s post-COVID environment. Read More...

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Personalization: The cure for reduced media budgets in today’s environment
Content

Personalization: The cure for reduced media budgets in today’s environment

5y Lisa Kalscheur

Personalization: The cure for reduced media budget...

Personalization can decrease bounce rates and improve other critical ecommerce metrics for retailers operating under reduced budgets. Read More...

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What should brands’ post-COVID Amazon strategy be?
Digital Marketing

What should brands’ post-COVID Amazon strategy be?

5y Hannah Abbasi

What should brands’ post-COVID Amazon strategy be?

Hannah Abbasi, head of client strategy at The Shopper Agency, details how, given its COVID-fuelled popularity, brands can use Amazon to their advantag...

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D2C brands: How to sustain explosive growth beyond the pandemic
Digital Marketing

D2C brands: How to sustain explosive growth beyond the pandemic

5y Abi Wendt

D2C brands: How to sustain explosive growth beyond...

Abi Wendt, Client Director at Mention Me, discusses the recent explosive growth of direct-to-consumer brands, and how this can be sustained throughout...

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